Posted March 6, 2008 8:33 am by with 5 comments

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Proving that being labeled a monopoly really depends if you company is named Microsoft or not, Google is set to get a green light from the EU to buy DoubleClick.

According to Reuters

The approval has long been expected because the European Commission decided in January not to object formally to the transaction. The Commission, the EU’s top competition watchdog, has never rejected a deal without sending formal objections.

It seems the hold-up might have been due to privacy advocates huffing and puffing in the general direction of the EU. Unfortunately for them, the EU’s house is made of bricks not interested in issues of privacy–only monopoly.

  • It’ll be interesting to see if the deal actually goes through.

  • This has been going on so long it’s hard to believe the deal might finally go through.

  • PS3

    It does seem to depend what your name is. Apple fell foul to the French, who refused to allow them to monopolise through a single mobile operator, forcing the sale of unlocked iPhones.

    Google must be their “precious” !

  • Eduardo

    Don’t really see this not going through. Welcome to the business world.

  • Google bought many small companys with great potentials.