Comments on: Gambling Google Betting Short-Term Clicks Against Long-Term Growth? http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Onderzoek: paid clicks nemen af. Google’s afgrond of toch niet? | EdWords.nl Zoekmachine Marketing Blog http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html/comment-page-1#comment-45356 Onderzoek: paid clicks nemen af. Google’s afgrond of toch niet? | EdWords.nl Zoekmachine Marketing Blog Mon, 14 Apr 2008 08:12:11 +0000 http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html#comment-45356 [...] blog SearchEngineLand - 3 maart SearchEngineLand - 27 maart MarketingPilgrim Zdnet Geef je stem of voeg toe aan [...] [...] blog SearchEngineLand – 3 maart SearchEngineLand – 27 maart MarketingPilgrim Zdnet Geef je stem of voeg toe aan [...]

]]> By: Mark Szolosi http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html/comment-page-1#comment-44352 Mark Szolosi Mon, 31 Mar 2008 13:39:20 +0000 http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html#comment-44352 In my opinion, Google is continuing to take steps to ensure that Google ads land on relevant sites and deliver a positive user experience. By doing so, Google is trading some short-term capital gain for potentially much longer term consumer confidence and better return on investment for the growing pool of legitimate advertisers. We all hate clicking on ads that deliver us to sites that are not relevant, slow, or are only designed to deliver us to additional paid advertisements. If Google continues to get rid of these types of sites (by not serving their ads) then I actually will be more inclined to click on ads in the future…. I think the current Google stock price reflects a combination of short-term investor reaction and those that don’t truly understand the future market that Google is working to protect…. In my opinion, Google is continuing to take steps to ensure that Google ads land on relevant sites and deliver a positive user experience. By doing so, Google is trading some short-term capital gain for potentially much longer term consumer confidence and better return on investment for the growing pool of legitimate advertisers. We all hate clicking on ads that deliver us to sites that are not relevant, slow, or are only designed to deliver us to additional paid advertisements. If Google continues to get rid of these types of sites (by not serving their ads) then I actually will be more inclined to click on ads in the future…. I think the current Google stock price reflects a combination of short-term investor reaction and those that don’t truly understand the future market that Google is working to protect….

]]> By: Tom Sexton http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html/comment-page-1#comment-44316 Tom Sexton Sat, 29 Mar 2008 23:22:17 +0000 http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html#comment-44316 I've heard quite a few people complaining of un-explainable increases (i.e. doubling and trippling, or more) in their Adwords keyword bid costs for Feb and March. Wonder if that has anything to do with the slowing in Adwords growth. People using Adwords aren't doing it just for fun, and increases in Advertising costs are going to drive some people away. I’ve heard quite a few people complaining of un-explainable increases (i.e. doubling and trippling, or more) in their Adwords keyword bid costs for Feb and March. Wonder if that has anything to do with the slowing in Adwords growth. People using Adwords aren’t doing it just for fun, and increases in Advertising costs are going to drive some people away.

]]> By: Steven Bradley http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html/comment-page-1#comment-44299 Steven Bradley Fri, 28 Mar 2008 17:50:43 +0000 http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html#comment-44299 I agree Jayson. There are so many factors that come into play it's hard to say with any certainty what the cause is. Sometimes we all want quick and easy answers when we need to let things play out. I agree Jayson. There are so many factors that come into play it’s hard to say with any certainty what the cause is.

Sometimes we all want quick and easy answers when we need to let things play out.

]]> By: Jayson http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html/comment-page-1#comment-44295 Jayson Fri, 28 Mar 2008 17:00:53 +0000 http://www.marketingpilgrim.com/2008/03/gambling-google-betting-short-term-clicks-against-long-term-growth.html#comment-44295 Maybe people are learning that they're ads? I've meet several people that think they're organic search results and have no idea what they really are. It could have to do with the economy or it could be a result of them trying to make clicks more valuable?? It's really hard to say without a lot of data; I'm sure Google's figuring it out right now. Maybe people are learning that they’re ads? I’ve meet several people that think they’re organic search results and have no idea what they really are.

It could have to do with the economy or it could be a result of them trying to make clicks more valuable?? It’s really hard to say without a lot of data; I’m sure Google’s figuring it out right now.

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