Comments on: General Motors to Spend $1.5 Billion on Online Advertising

By: Reviewing a Perilous Transition - The News of March 2008 » Search Engine Optimization Blog

Tue, 23 Dec 2008 23:59:18 +0000

[...] General Motors to Spend $1.5 Billion on Online Advertising General Motors is leading the auto industry in shifting their traditional advertising campaigns to online marketing. [...]

By: shj22673

shj22673 — Mon, 22 Dec 2008 16:47:53 +0000

This is the prove that online marketing will grow exponentially.

By: Intelligent Office of King of Prussia » Marketing During A Recession: Social Media Tipping Point?

Mon, 08 Dec 2008 15:29:52 +0000

[...] channel is cheaper and easier to measure than traditional PR and print advertising. Television and the automotive industry – not usually bastions of innovation – are two examples of industries putting a bigger percentage [...]

By: Good News In Bad Times For Digital Marketing | Centre d'information de POD Média

Sat, 06 Dec 2008 01:01:01 +0000

[...] General Motors made the announcement earlier in the year that they would be shifting half of their three billion dollar advertising budget online, many advertising pundits felt it was an act of trying to get “more bang for the buck.” [...]

By: Marketing During A Recession: Social Media Tipping Point? | OnlineMarketerBlog.com

Fri, 05 Dec 2008 13:08:05 +0000

By: Google’s “Insights” into an Automotive Brand Search Recession | Search Marketing Sage

Tue, 18 Nov 2008 21:00:57 +0000

[...] OEM manufacturers are some of the biggest spenders in Pay Per Click Advertising. All automotive OEMs advertise on their own brand names – even [...]

By: Online Advertising Will Continue Growing despite Weakening Economy : Bisnisku

Online Advertising Will Continue Growing despite Weakening Economy : Bisnisku — Sat, 01 Nov 2008 17:07:39 +0000

[...] lately reported, many companies consider to increasing the online advertising, one of them is General Motor. General Motors is leading the auto industry in shifting their traditional advertising campaigns to [...]

By: Conclusiones de WeMedia Buenos Aires 2008 | PsicoGeek

Conclusiones de WeMedia Buenos Aires 2008 | PsicoGeek — Mon, 20 Oct 2008 00:14:35 +0000

[...] Esto le debe estar sucediendo a Clarín ya que la realidad del mundo es otra, como por ejemplo que para el 2009 General Motors va a invertir el 50% de su presupuesto en online [...]

By: L’alambic, semaine du lundi 29 septembre 2008. — Michael Carpentier.com

Fri, 03 Oct 2008 17:10:55 +0000

[...] General Motors to Spend $1.5 Billion on Online Advertising: La bourse plante, les investissements publicitaires risquent de s’effondrer. Mais il semble que le Web sera non seulement épargné, mais favorisé. [...]

By: Ad spend declines for first half of year, digital growth slows » VentureBeat

Thu, 25 Sep 2008 23:28:41 +0000

[...] digital. Auto giant General Motors pledged to shift half of its advertising budget online — a reported $1.5 billion in new money. But the ailing auto manufacturer, which lost $15 billion already this year, has seemed to pull up [...]

By: Internet Marketing is Booming in a Down Economy

Internet Marketing is Booming in a Down Economy — Fri, 29 Aug 2008 18:57:04 +0000

[...] ad spending is up nearly 20% this year. General Motors alone is spending 50% of its $3 Billion budget on internet advertising. This is no fluke. Advertising on the internet is cheapter *and* more effective than offline [...]

By: GM to spend 1.5 billion with online marketing

GM to spend 1.5 billion with online marketing — Fri, 18 Jul 2008 15:09:34 +0000

[...] budget online. They give it 3 years to get there. Last year GM spent $197 million online. Full Story and [...]

By: Internet Advertising Services India

Internet Advertising Services India — Wed, 16 Jul 2008 10:13:59 +0000

This is like so true…customers are getting smarter and want to know all about the product before they actually buy it and what can be a better option than going online…a very well written article.

By: Coaches Hot Seat Blog » The TV Upfronts and Billions of Ad Dollars

Coaches Hot Seat Blog » The TV Upfronts and Billions of Ad Dollars — Thu, 15 May 2008 09:30:06 +0000

[...] do billions of dollars of advertising, is that television is killing itself with stupidity. General Motors is moving half of its $3.0 billion dollar advertising budget online over the next co…, and the current chaos and fragmentation of television provides a terrific opening for Internet [...]

By: GM Brands Pool PPC Resources for Automotive Segment Keywords | Search Marketing Sage

Wed, 23 Apr 2008 03:24:11 +0000

[...] But probably not a decision I would have made. It was recently announced that GM was going to be spending more on online advertising than the Gross Domestic Product of half the worlds countries (my exaggeration but it’s in the [...]

By: Which Companies Should Be Interested In Social Media? « Unique-Frequency

Which Companies Should Be Interested In Social Media? « Unique-Frequency — Mon, 21 Apr 2008 14:08:19 +0000

[...] we’re seeing with HP and Starbucks and Microsoft and GM (who will spend 1.5 billion on online advertising, a different [...]

By: Talk Rabio » Blog Archive » An ebb tide lowers all boats

Talk Rabio » Blog Archive » An ebb tide lowers all boats — Thu, 17 Apr 2008 04:19:57 +0000

[...] in the pile. Either by anecdote, like the decision by General Motors to spend half its $3 billion ad budget online, or by research, like that predicting a near 25 percent increase in online ad spending this year to [...]

By: Prosperity Writer

Prosperity Writer — Mon, 24 Mar 2008 05:20:46 +0000

i agree with PS3, the sale is closed with a test drive and the deal offered by the sales rep. but online ads are still extremely effective. for example the potential buyer can review the different models online, and then find the nearest dealers in their area using the websites directory.

so like TV or radio ads, the online ads’ goal is to get the customers to the store. and its up to the sales rep to close the deal.

By: Buget online de $1,5B | Vlad Stan

Buget online de $1,5B | Vlad Stan — Thu, 20 Mar 2008 11:03:26 +0000

[...] Motors va cheltui $1,5 miliarde in publicitate online. Detalii aici.Graficul alocarii de bugete pe celelalte medii pentru industria auto. Tendinta: [...]

By: PS3

PS3 — Wed, 19 Mar 2008 21:31:33 +0000

$1.5 Billion is a heck of a lot of adwords clicks !

I certainly research my cars online and try to find out if there are any common faults. The ultimate sale does depend on a test drive and the deal offered by the saleman offling though.