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Google Wastes No Time – Introduces Google Ad Manager




On the heels of completing their acquisition of DoubleClick this week, Google is releasing the beta version of Google Ad Manager. It’s a tool for advertisers to manage their ad campaigns. DoubleClick has similar services which Google will continue to support however they will not be free.

Essentially with this tool small businesses can optimize and manage their ad inventory and see how its performing. And it will display Google AdSense as a default for unsold ad space. It will track different types of advertising including: display, search, affiliate, rich media, and video advertising.

Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process … providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.”

DoubleClick has the DoubleClick Revenue Center, which is for publishers with larger sales teams. Google says they’ll continue to support and enhance DoubleClick’s services. For now participating in the Google Ad Manager is by invitation only but you can request to be included.

  • http://www.advertisespace.com AdvertiseSpace

    Well I wouldn’t exactly say, “wastes no time” since the google ad manager has been in beta for a few years and the product has nothing to do with the doubleclick deal…

  • http://www.jaankanellis.com Jaan Kanellis

    AdvertiseSpace since you can pick up ad inventory from DoubleClick through Google AdManager, how does one not have anything to do with the other?

  • http://www.forumistan.net Forumistan

    Doubleclick sucks, google ad manager rocks ;)

  • Janet Meiners

    @AdvertiseSpace
    Thanks for clarifying. I couldn’t find information on when Google Ad Manager was started. I clarified the post – it’s not directly related to the deal. However, the ad manager sounds similar to DoubleClick services, only for smaller businesses.
    Best
    Janet

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  • http://www.whatimnot.com Piper

    As cool as I think it sounds, I can’t help but cringe when I read about new Google offerings these days. Is there anything they don’t plan on doing?

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