Marketing Pilgrim

Meanwhile, around the Internet marketing world…

• The one truly useful summary of the SXSW Zuckerberg interview fiasco: How not to be Sarah Lacy in your own marketing efforts.
• Want advertisements in your PDFs? Good news: Yahoo’s opening the Ad for Adobe program to all publishers. Don’t care? Join the crowd.
• Cell phone company Qualcomm buys a mobile ad targeting company. What will be next?
• After much speculation and rumor, News Corp will pass on Yahoo.

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