Compete was founded in 2000 and is based in Boston, Massachusetts. It was funded by private VC firms and they invested a total of $43 million since 2000. Compete’s data has thus far come from the US only. While they have a free version, they sell subscriptions that provides expanded data and analysis.
From Compete’s blog post about the sale, here are some quick facts about Taylor Nelson Sofres (TNS):
- TNS is the third-largest market research firm across the globe (Honomichl)
- TNS is the biggest provider of online market information in the world
- TNS does more custom market research than any other firm worldwide
- TNS Media Intelligence is the top-ranked ad spend measurement company
- The TNS 6th Dimension access panels reach over two million consumers globally
According to TechCrunch the sale to TNS includes another $75 million in possible earn-outs through 2010 that brings the total acquisition price to $150 million. Compare that to competitor comScore, with a market cap of $570 million. Compete had a good year – revenues rose 50 percent in 2007 to $15 million, but it lost $4.5 million.