Microsoft launched a new adCenter community Monday. The new community replaces the adCenter blog and forums with product specific blogs, categorized user forums, multimedia distribution, and user profiles.
This new SEM resource can be found at adcentercommunity.com.
The community offers advice on adCenter advertising, the adCenter API, and adCenter analytics.
In her welcoming blog post Carolyn Miller, a Microsoft Program Manager and blogger, stated:
“We’ve tried to build a community portal that encourages interaction so that not only can you get information, updates and assistance from Microsoft employees, but also from each other, as some of the most knowledgeable users of our products and services are our customers.”
This new product is an extension of an adCenter customer service program that already blows its competition out of the water. Adwords, for example, is pretty well known for its sub par customer service and famous generic email responses to questions. While Google does offer an Adwords blog, an Adwords group in Google Groups, and a learning center in the Adwords program, the fractured nature of this content stand in stark comparison to the adCenter initiative.
At a recent conference I inquired of a Google Adwords’ representative why Microsoft was so quick on the draw with customer service in comparison with the leader in the market. The response I received was a joking, “They have more time on their hands.”
With the impending merger of Yahoo and Microsoft, Adwords employees may not be laughing for long. A competitive share of the market plus superior customer service and training programs could give Microsoft an edge in the push for online advertising dollars.
About David Snyder
David Snyder is the online marketing manager for THAT Agency.