Sure, when you read that Microsoft CEO Steve Ballmer pledged his “last breath” in the company’s attempt to catch Google, it sounds like a battle cry.
But, when you realize that he’s only promising that MSFT will be “working away, building share,” his battle cry sounds more like whimper.
Where’s the desire to overtake Google? Where’s the passion to kick it’s butt back to Mountain View?
“In online, yeah, it’s Google, Google, Google, and we’re in the game. We’re just the little engine that could,” joked Ballmer, whose company is the world’s largest software maker.
Sounds like the same kind of half-hearted, self-defeating, attitude that Yahoo and Ask ultimately resigned themselves to–and look where they are now.