Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by ClickZ Live Chicago. Register to attend today!

Microsoft Opens Software and Services to Web, Smaller Businesses




Not long after Google announced Google Sites, Microsoft announced that they will expand their enterprise-level software to small and mid-size business. Previously limited to businesses with more than 5,000 users, by this year businesses of all sizes will have access to Microsoft’s email, online conferencing, and other services.

The announcement came at the 2008 SharePoint Conference where Bill Gates described the changes in his keynote speech (see a live webcast here). A beta test version of Exchange Online, SharePoint Online, and Office Communications Server Online is now available.

Rather than being locked in to long term agreements for Microsoft software, companies can rent space on a server for a monthly fee. Another announcement – Microsoft Search Server 2008 can be downloaded free. It lets businesses search their internal files and competes with Google’s Search Appliance.

The increased flexibility and lower cost that Google and others offer, is changing Microsoft’s business model. Eventually all of Microsoft’s software will be more convenient and transparent.

“With Microsoft Online Services, businesses can deploy software as a subscription service, from servers they manage on-site, or a combination of the two, depending on their specific needs. In the future, customers and partners should expect to see this kind of choice and flexibility for all of Microsoft’s software and server products,” Gates said.

Intense competition between Google, Microsoft, Amazon Web Services, Salesforce, and others who cater to this market has changed the model. The winners are smaller businesses who will get more powerful software and services at a bargain price and on their terms.

  • http://www.trbr.net Seomotion

    Oh. I like the race between Yahoo, Google and Microsoft! It’s so funny!

  • http://www.weddingrings-jewelry.com Yasin Kisioglu

    This is actually the way the technology flows, from elite to public such as from mainframes of old to servers of public.

  • http://www.thevanblog.com Steven Bradley

    The most interesting part of this was the timing of Google’s announcement, just a couple days ahead of Microsoft’s at SharePoint and stealing some of their thunder.

    Competition is fun.

  • http://Mp3world.inf pola

    I agree with steven the timing was so good