If I were to only use one word to describe Google’s decisions, it would have to be “controversial”. As the industry’s biggest player, it simply comes with the territory and results will, in the end, speak for themselves.
Unfortunately for Google, comScore’s numbers don’t exactly paint an all that optimistic picture this week, with their February click growth being down 3% compared to January and up (only) 3% compared to February 2007. We have to admit this much: webmasters complain about Google all of the time, but having numbers reflect that as well is not exactly something you see every day.
Sure, that doesn’t mean that we should start reading more into these numbers as necessary but, on the other hand, they do make us think: will Google reap rewards or face consequences as a result of the controversial decisions I’ve previously mentioned?