YouTube Offers Video Stats

Want to learn more about your YouTube videos? Like who’s watching, where they live, and how many people are watching your videos? YouTube released YouTube Insight, a free video analytics tool.

YouTube Insight video statistics

You can learn:

  • how many people have viewed your video
  • what day of the week you get the most views
  • where people live who are watching your video
  • insight into popularity of your video

This is a long-awaited and welcomed addition to YouTube. It’s ideal for marketers or advertisers who want to see what is working and what is not (and lets more people game the system and manipulate results!).

The information lacking is about search engine traffic, how long someone spends watching your video, and information about what links people clicked to find your video. YouTube hints that there are more stats coming.

Linky Goodness, March 26

The Linky Goodness Litmus Test™: Is it linky? Is it good?

These passed today:

  • SoloSEO launches, a free service for local businesses. It helps them get listed in local search engines and gives their patrons a place to leave feedback on the business. We know how people love to read customer reviews; if your local business is good, this should be very cool for you.
  • Guess who’s getting into the Facebook app game? American Airlines. It took them “a mere two months” to create their app. Aw, isn’t it cute?
  • Targeting the moneyed class? Turn to MySpace, LinkedIn and Facebook because Wealthy consumers are using social networks
  • The Wall Street Journal wonders about the future for AOL and Platform A. As do we all.

Video Ads Live on Google SERPs

It’s been a long time coming, but we’ve long seen it coming down the pike: Google’s got video ads in search engine results pages today. Danny Sullivan has long said that Universal Search, with its integrated video in SERPs, was just the first step toward video ads in the sidebar and above the natural results. Just last month, Marissa Mayer was talking about video ads with the New York Times.

And now they’re live: but Google’s approach is still “delicate,” as Mayer said it would be. Video ads are appearing on select queries as plus box results accompanying a regular text ad. The plus box text has read “Watch commercial,” “Watch demonstration” and “Watch testimonial.” (Any guesses which of these might convert the best?)

New Google AdWords Feature – Bid by Demographic

Google beta tested AdWords based on demographics this January, and now they’ve added demographic bidding as a feature for all advertisers. You can bid by age group, gender, or combinations of those groups. It will work on contextual or placement targeting and with both CPC and CPM bidding.

With the feature you can reach specific groups on sites like MySpace and Friendster. You can also restrict who sees your ads so you can exclude groups that don’t convert well. Advertisers can’t target anyone under 18 and the feature works best on social networking sites that actually collect demographic information about their users.

Network Solutions Implements New “Front Running” Policy; Is it Any Better?

After getting into all kinds of deep-water with its front running (aka domain tasting) practices, Network Solutions announced it would make changes to its policy. Thanks to Keri Morgret those changes have been spotted in the wild.

While searching for available domain names–and then deciding to abandon the search–Keri was presented with the following pop-up.

Here’s what it said:

Thank you for using to search for your domain. If you have not made a purchase decision yet, we may be able to reserve the domain for 4 days to give you more time. Reserving the domain will help protect your search from front running. Reserved names will be available for registration only at Please note that during these 4 days anyone can register these domains through our site. To remove the domains from a reserved status please call 1-800-333-7680. For more information, please visit our home page.

A Gaggle of Google Filings

Three more interesting–albeit minor–announcements out of Mountain View. They all come from the company’s regulatory filings.

  1. Co-founders Page and Brin will keep their annual salaries at $1 a year. Don’t worry, even with the GOOG pps drop, they still have $13 billion in stock.
  2. Speaking of stock; Omid Kordestani and Alan Eustace (both Snr Veeps) weren’t content with their $450,000 salaries. They sold $32.7 million and $10.4 million respectively in GOOG stock.
  3. The last of Google’s regulatory disclosures. The company invested $1 million in a Chinese social networking startup named Comsenz, Inc.

Google’s Shareholders Attempt to Force Company Policy Changes

I’m not sure if Google has seen such an attempt before, but some shareholders plan to use the 2008 annual meeting as an opportunity to force policy changes at the company.

According to Reuters, two different shareholder groups will submit their proposals.

[The first] proposal will be raised by the New York City comptroller’s office, which oversees the New York City Employees Retirement System as well as retirement funds for city teachers, police and firefighters, Google said in its proxy filing with the U.S. Securities and Exchange Commission.

A second proposal put forward by Harrington Investments requests that the company create a board committee on human rights to review the implications of its policies on a worldwide basis.