82% Jump in “New Media” Spending Expected Over the Next Four Years

If you happen to find yourself working in the brave new world of "new media," raise your hands to the roof and give yourself a "w00t, w00t!"

According to a new report from PQ Media (via USA Today) we can expect companies to spend a lot more money on next generation marketing campaigns over the next four years.

…companies will spend more than $160.8 billion in 2012 — up 82% from 2008 — on 18 emerging markets including online videos, store-based TV screens, sponsored events, TV and movie product placements, cellphones, video games and digital video recorders.

Not only will companies spend more money on new media, these channels will account for almost 27% of all ad and marketing spend by 2012–compared to just 16% in 2008.

Google is Bleeding Executives

By David Snyder

Google has had a tough March.

First it lost Sheryl Sandburg, a pre IPO executive largely credited with making Google the sponsored ad cash cow it is today.

Now it has lost Ethan Beard, its former director of social media.

Beard will be joining Facebook as the site’s director of Business Development.

He told Tech Crunch:

“Yes, I can confirm that I have resigned from Google and will be going to work for Facebook.

I think Facebook is great for a variety of reasons: the company has an innovative product with amazing growth, the team they have assembled is first rate, and the business is at a very exciting time in its development. I am excited to join Facebook at a time and in a role where I can have a significant impact on its core business and bottom line.”

Reports of Facebook’s Death Greatly Exaggerated

Admit it: you thought Facebook was the coolest thing since sliced bread (okay, CD/DVD-RW drives). You were so proud of yourself for joining long before Facebook became the media darling they are today.

And now you’re cheering for its demise with the rest of them. But you’ll have to hold off on the death watch for a little while longer.

Last week, Hitwise published a graph that showed that Facebook’s traffic had dramatically fallen off after Christmas 2007 in the UK, through March 17. Compared to their growth over same period in 2006, that wasn’t good news.

Luckily, a couple days later, Hitwise looked back at the data: in the last few days of the week, Facebook’s traffic had jumped up to its Christmas peak—tying for its record high.

imeem Enters the Platform Fray

imeem logoJust when you thought social networking was safe—it’s another platform. The imeem Media Platform, launched last night, is the latest addition to social networking platform stable.

But yes, there is a twist this time. imeem, if you’re not familiar with it or its Facebook app, is a social network centered around music, video and photos. In addition to personal media, imeem also features “professional” content, including popular music, music videos, movie clips and more.

And here’s the twist: the platform will enable developers to access and use any media on the site, including professional and personal content—and imeem will handle all the licensing for you. (Because they’ve never had legal troubles in that area before.)

imeem’s introduction for its platform says that developers will be able to:

Google Welcomes Yahoo to OpenSocial

Two related stories today – one that Yahoo has joined Google’s OpenSocial. Yahoo seems to be in a collaborative mood lately (except with Microsoft).

Yahoo has also joined the OpenSocial Foundation (links to Yahoo’s press release). The foundation includes Google, Yahoo, and MySpace.com. OpenSocial Foundation is a nonprofit organization to promote a universal standard for applications on social-networking sites.

Facebook is steadily refusing to participate in OpenSocial or the foundation, choosing instead to support Facebook developers. Facebook is credited with starting and fueling the development of social network applications.

Google is emphasizing that OpenSocial is a community effort (or as Mozilla puts it, “a public benefit”) and not for Google’s benefit only. In true form, it has a web site (OpenSocial.org) built on Google’s new Google Sites platform. There’s also a Blogger blog for OpenSocial.

Plant a Tree, Watch it Grow on Google Earth

The World Wildlife Fund (WWF) has a program called NEWtrees. You can donate a tree and watch it grow on Google Earth. When you buy a tree for $5.50, it will be planted in a rainforest in Sebangau National Forest in Central Kalimantan, Indonesia.

They not only plant the tree for you but you get to watch it grow. You’ll also get a Google Earth KML with the coordinates of your tree. As Google Earth gets update with higher resolution satellite and aerial images, you may be able to literally watch your tree grow. You can see the trees planted and donate a tree at mybabytree.org.

Successful Social Media Marketing Requires Personal Involvement

There are a lot of different ways to approach social media marketing. Still it seems many marketers are unwilling to engage with social media services while desiring the benefits the media represents. I was reading an article this weekend by Skellie, which I am not going to recap in its entirety, but you should go read it. Skellie’s article made me chuckle and in a way also made me sad because it really shows why so many internet marketing campaigns fail.

“The most common question I get from bloggers who want to know about getting Dugg is this: should I start using Digg — is that necessary?”