A controversial company in Britain is out to see everything you’re doing online. And they are going straight to the source to find out – your ISP. They are about to partner with Britian’s top ISPs (BT, Virgin and Talk Talk) to track every single action you take and use it to show you ads.
The company, called Phorm, says they have access to the surfing habits of 70 percent of British households who have broadband. Next they hope to sign telephone and cable companies to get information about their customer’s search habits.
I don’t know how to describe Phorm’s style of communication, but it’s unique and has a practically secretive feel to it while appearing to be completely open (just watch these videos from CEO Kent Ertugrul).