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Reports of Facebook’s Death Greatly Exaggerated




Admit it: you thought Facebook was the coolest thing since sliced bread (okay, CD/DVD-RW drives). You were so proud of yourself for joining long before Facebook became the media darling they are today.

And now you’re cheering for its demise with the rest of them. But you’ll have to hold off on the death watch for a little while longer.

Last week, Hitwise published a graph that showed that Facebook’s traffic had dramatically fallen off after Christmas 2007 in the UK, through March 17. Compared to their growth over same period in 2006, that wasn’t good news.

Luckily, a couple days later, Hitwise looked back at the data: in the last few days of the week, Facebook’s traffic had jumped up to its Christmas peak—tying for its record high.

Do we need a refresher on Facebook traffic analysis?

facebook traffic analysis, uk

Now, tell me: is it spring break in Britain?

And if that’s not convincing enough, here’s some more data that might help: even before last week’s dramatic recovery, Facebook’s mid-March traffic for 2008 was seven times that of the year before.

yoy comparison of holiday-season facebook traffic in the uk

It’s easy to claim that “we’re so over” Facebook when it looks like the numbers are down, but the reality is that they’re not quite dead. Yet.

  • http://www.workconnexions.co.uk Leo

    I think networks will come ago, a bit like music sensations. Top of the pops for a while then on to the next one. Of course you will have your evergreens. Will anyone remember facebook in five years time? Yes Maybe in the same way we remember the rubics cube.

  • peter

    Facebook is for kid’s and perv’s

  • http://prosperitywriter.com/ Prosperity Writer

    kids and pervs, lol! but i do believe that facebook has a narrower audience base compared to, lets say a search engine.

  • http://www.techkills.com John Vinson

    i have to admit i was definitely one of the proud facebook users, back when it was college students exclusively… once anyone could join, it kind of ruined the experience for me…i think networking sites are going to be like kid’s cartoon shows, they’ll always be here but i think the popularity of certain sites will fluctuate as the internet crowd changes

  • http://www.thevanblog.com Steven Bradley

    Jordan it’s kind of funny watching the traffic for Facebook go up and down in time with the school year and seeing all the dire prediction. Didn’t we go through this in September as everyone was getting ready to head back to school?

    Let’s see. Perhaps sometime in mid May (is that finals time?) Facebook traffic will drop dramatically, only to have just as dramatic an increase a few weeks later when school is out.

  • http://www.gadgets4nowt.co.uk PS3

    In some parts of the UK half-term (spring break) was last week and this, so lots of kids with spare time.

    The rest of the children have their two weeks off in a couple of week’s time, so watch the traffic increase again then.

    I personally think kids should be off all of the time. Forget Facebook traffic, what I like is that the roads are quiet when they are and there is no School run!

  • http://www.greatpriceshere.com Nicole

    Truthfully, I enjoyed using facebook for something like 2 months. It grew really monotonous after that. The downward trend of popularity wouldn’t be very surprising.

  • http://www.craigs-blog.com Craig

    I also sadly see Facebook losing its luster. It has become very cluttered of late with so many apps. I can’t stand seeing “You’ve been bitten by a Vampire” notes. The proliferation of apps has absolutely clogged the quality content and networking.

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