While the big news of the day is the addition of industry benchmarking to Google Analytics, there’s another new feature coming tomorrow.
We’re giving you a sneak peak at Google Analytics new tracking for Google Audio Ads–launching tomorrow. With the addition of Google Audio Ads metrics, you can track impressions, spots, markets and even compare CPMs with your normal traffic.
The screenshot below shows audio impressions across three different campaigns, as well as ad plays, cost and CPM.
I’m not a Google Audio Ads user. If you are, leave a comment about whether you’ll find this information useful or not.
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5 comments on “Sneak Peak: Google Analytics Adding Google Audio Ads Data”
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Google’s New Offerings | Tech Bytes at Use Bytes Says:
March 6th, 2008 at 3:10 am
[...] Analytics is also adding Google Audio Ads metrics so that you can track impressions, spots, markets and even compare CPMs [...]
Zen Says:
March 6th, 2008 at 5:47 am
How’d you do to get the preview?
Piper Says:
March 6th, 2008 at 6:36 am
I experimented with audio ads very briefly, and it would have been nice to have this information at the time, if for now other reason than that it would have made reporting to management a little easier.
SEO guy Says:
March 6th, 2008 at 1:17 pm
They should release audio ads for Adsense people. I’m sure there are thousands of webmasters struggling to monetize their huge traffic.
Fintsomsnus - Jonathan Forster’s Blog » Blog Archive » links for 2008-03-11 Says:
March 11th, 2008 at 11:32 am
[...] Sneak Peak: Google Analytics Adding Google Audio Ads Data We’re giving you a sneak peak at Google Analytics new tracking for Google Audio Ads–launching tomorrow. With the addition of Google Audio Ads metrics, you can track impressions, spots, markets and even compare CPMs with your normal traffic. (tags: audio advertising) [...]