Sneak Peak: Google Analytics Adding Google Audio Ads Data

While the big news of the day is the addition of industry benchmarking to Google Analytics, there’s another new feature coming tomorrow.

We’re giving you a sneak peak at Google Analytics new tracking for Google Audio Ads–launching tomorrow. With the addition of Google Audio Ads metrics, you can track impressions, spots, markets and even compare CPMs with your normal traffic.

The screenshot below shows audio impressions across three different campaigns, as well as ad plays, cost and CPM.

I’m not a Google Audio Ads user. If you are, leave a comment about whether you’ll find this information useful or not.