Comments on: The New “Me” Generation

By: Barbara Ling

Barbara Ling — Fri, 09 May 2008 16:33:00 +0000

My dad is in his 80s and still finds tons of new stuff online that interests him every day. It's all in the mind of the user that's important. Data points, Barbara Barbara Ling's last blog post..Where to find a great Free One Time Offer Script

By: ShinyRed » Blog Archive » Rethinking demographics - The “Me Generation” effect

Thu, 20 Mar 2008 17:19:48 +0000

[...] an interesting report, by US web consultants Burst Media, analysing their findings on on the The New “Me Generation”. The main conclusion [...]

By: Icio Week 11 « Unique-Frequency

Icio Week 11 « Unique-Frequency — Sun, 16 Mar 2008 07:47:35 +0000

[...] The new “Me” generation. Again, are you taking advantage of this? [...]

By: Futon-Matt

Futon-Matt — Thu, 13 Mar 2008 14:10:28 +0000

Good point PS3, I do agree that there is so much content that there has to be something for everyone.

By: Rob Kingston

Rob Kingston — Thu, 13 Mar 2008 08:37:13 +0000

I believe these figures reflect that most content is aimed at younger age groups because there are more younger people consuming content online today. Thus making it more important to deliver further content to these people, more often.

Also considering that younger generations are more likely to publish content, they probably don’t consider generational differences which would make the content more appealing to baby boomers etc. Can you imagine the difference between a party full of baby boomers and a party full of college students or young professionals?

I’d also think that older people are generally less tech-savvy and unable to find information tailored to their generation.

After we wait a few years (~5-10), I bet this gap won’t exist as they show today.

By: Nicole

Nicole — Thu, 13 Mar 2008 08:01:34 +0000

Thats a ridiculous survey. With so much unimaginable content on the Internet, there is something for everyone. Even a 4 year old can find content useful to him.

By: PS3

PS3 — Wed, 12 Mar 2008 23:18:35 +0000

I tend to agree with you there Matt. Bottom line though, there is so much content out there that everyone should be able to find something that suits them.

By: Futon-Matt

Futon-Matt — Wed, 12 Mar 2008 17:59:35 +0000

I think a persons’ answer has less to do with who the content is actually aimed at than the sense that most people feel around everything being about themselves.

By: Reach out to the Older Demographic | BlogOnExpo

Reach out to the Older Demographic | BlogOnExpo — Wed, 12 Mar 2008 14:32:32 +0000

[...] People over 45 feel left out. This may not be a bad thing; perhaps they feel a certain pride in not being the focus of Internet content. But if this demographic is your audience, you need to make an extra effort to appeal to them, to make it clear that your site is about them and to cater to their needs. – MarketingPilgrim [...]

By: PS3

PS3 — Tue, 11 Mar 2008 22:56:25 +0000

I’m just about to turn 40 but am still finding an amazing amount of content that interests me. Do I only have 5 years left before I am burnt out?

Or maybe I am just a young thinker?

By: Jordan McCollum

Jordan McCollum — Tue, 11 Mar 2008 22:54:34 +0000

Thanks for pointing that out, Allan. That was something I meant to mention but forgot.

By: Allan Woodstrom

Allan Woodstrom — Tue, 11 Mar 2008 22:51:46 +0000

Good study, although I think the findings are just a reflection of the fact that adults over 45 produce far less online content than adults 18-35.
As a result it may be more difficult for them to recieve links and rank highly in search engines. Thus finding content aimed at adults over 45 may be more difficult to find as well.