Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

YouTube Offers Video Stats

Want to learn more about your YouTube videos? Like who’s watching, where they live, and how many people are watching your videos? YouTube released YouTube Insight, a free video analytics tool.

YouTube Insight video statistics

You can learn:

  • how many people have viewed your video
  • what day of the week you get the most views
  • where people live who are watching your video
  • insight into popularity of your video

This is a long-awaited and welcomed addition to YouTube. It’s ideal for marketers or advertisers who want to see what is working and what is not (and lets more people game the system and manipulate results!).

The information lacking is about search engine traffic, how long someone spends watching your video, and information about what links people clicked to find your video. YouTube hints that there are more stats coming.

To find stats on your video, click under the “About this Video” button under “My account > Videos, Favorites, Playlists > Manage my Videos.”