Linky Goodness, April 30

It’s the last linky goodness of the month. But come on, cheer up—there’s always next month.

FeedBurner and Google Finally Start Integrating

Last Friday, a scant eleven months after Google’s acquisition of FeedBurner was confirmed, the FeedBurner blog announced that the two sites have finally begun their integration:

In the coming weeks, upon visiting, selected publishers will have the opportunity to sign in using their Google Account and experience FeedBurner, now as part of the Google.

FeedBurner says that the early changes won’t be very noticeable, though “it may look a bit Googlier around the edges.” Eventually, it “will start to look and feel more like a set of Google services.”

Most important, of course, is the culmination of the speculation we’ve all had since the acquisition rumors first started flying:

we will be completing much tighter integration into other Google services such as Google AdSense.

Microsoft Sets Aside $1.5 Billion to Retain Yahoo Employees

And so the Microhoo saga continues.

The Wall Street Journal reports that Microsoft plans to allocate $1.5 billion dollars to employee retention if the merger goes through. This is according to court documents in a shareholder lawsuit cited by the WSJ. According to CNET:

The documents include transcripts of a March 24 conference call hearing between attorneys for Yahoo and two Detroit-based pension funds. During the call, a Yahoo attorney noted Microsoft had informed the company that it “earmarked $1.5 billion for employee retention at Yahoo,” cites the Journal.

The court transcripts note a Yahoo attorney stating, “there are no more reductions in force planned for the future.”

This, and the fact that Search Engine Land is reporting that the $1.5 billion is not tied to severance packages, should at least let the 13,200 employees of Yahoo rest a little easier.

Your Ad Profile: What Sites Think They Know About You

Have you ever wondered what information advertisers are collecting about you? More often than not the individual advertising that you are seeing when you visit your favorite website is based on an advertising profile that has been built up over time based on your individual online behaviors.

CNET is reporting that Jeff Weiner, Executive Vice President of Yahoo’s Network Division, can already imagine a day in the not too distant future where when you see an advertisement on Yahoo, there would be an icon that would allow you to view your ad profile so you can understand why that particular advertisement was delivered to you.

The icon would lead you to a page containing all of the information Yahoo was using to build your ad profile and provide you with the opportunity to correct any misinterpretations on your ad profile or potentially even turn off the profiling all together.

Pilgrim’s Picks for April 30

A short day for me today, I have to catch a plane at 1:50pm. Don’t worry, our fantastic writers will make sure you’re entertained ALL day. In the meantime, here are today’s Picks.

Google Ready to Take Mothballs Off Blog Analytics Tool?

"Google has announced the acquisition of Measure Map, an analytics tool aimed at bloggers looking to better understand their audience."

I wrote the above back in February 2006. Since then, we’ve not heard anything out of Google or Measure Map–until today.

About your Measure Map account

Remember Measure Map? A couple of years ago, we gave you an account on an
early alpha test of our blog analytics software. Since then, a lot has
happened. We got acquired by Google, we redesigned their Analytics app, and
we’ve since rebuilt Measure Map from the ground up.

I’m writing you because we need to move everyone over from their Measure Map
accounts to the new version at Google. If you’re no longer interested, no
problem. You can stop reading this now. But if you’d like to try out the new
service, here’s how: [instructions followed]

Rumor: Google to Offer “Recommended” Sponsored Links

UPDATE: It looks like it’s the work of a third party app. See Anne’s comment.

Now here’s something strange spotted by the eagle-eyed Anne Hennegar.

Is Google really getting ready to start a new level of sponsored search ads in its results?