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	<title>Comments on: 72% of Consumers Research Reputations Online, 59% of Customers Happy to Share Gripes With Them</title>
	<atom:link href="http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Kudzu Business Success Center - 72% of Consumers Research Reputations Online, 59% of Customers Happy to Share Gripes With Them</title>
		<link>http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html/comment-page-1#comment-49893</link>
		<dc:creator>Kudzu Business Success Center - 72% of Consumers Research Reputations Online, 59% of Customers Happy to Share Gripes With Them</dc:creator>
		<pubDate>Thu, 12 Jun 2008 18:34:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html#comment-49893</guid>
		<description>[...] Click here to read the original document [...]</description>
		<content:encoded><![CDATA[<p>[...] Click here to read the original document [...]</p>
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		<title>By: Bret Hoskins</title>
		<link>http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html/comment-page-1#comment-46379</link>
		<dc:creator>Bret Hoskins</dc:creator>
		<pubDate>Sat, 26 Apr 2008 02:31:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html#comment-46379</guid>
		<description>Perhaps I missed the details, but does that 59% refer to online experiences only?  What about folks who have a negative experience offline but know that they can vent their frustrations online to spread the (negative) word about a company?

If anyone reading this owns a brick-and-mortar business, or even an online business, do you check to see if any of your customers have left feedback via social media?</description>
		<content:encoded><![CDATA[<p>Perhaps I missed the details, but does that 59% refer to online experiences only?  What about folks who have a negative experience offline but know that they can vent their frustrations online to spread the (negative) word about a company?</p>
<p>If anyone reading this owns a brick-and-mortar business, or even an online business, do you check to see if any of your customers have left feedback via social media?</p>
]]></content:encoded>
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		<title>By: Keylogger Guy</title>
		<link>http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html/comment-page-1#comment-46207</link>
		<dc:creator>Keylogger Guy</dc:creator>
		<pubDate>Thu, 24 Apr 2008 11:11:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html#comment-46207</guid>
		<description>My company isn&#039;t Dell, but i agree with opinion that  users go to the web search before they have bought the product. That&#039;s why you should always watch what your customers are talking about your company on the Web and always provide good support for them.</description>
		<content:encoded><![CDATA[<p>My company isn&#8217;t Dell, but i agree with opinion that  users go to the web search before they have bought the product. That&#8217;s why you should always watch what your customers are talking about your company on the Web and always provide good support for them.</p>
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		<title>By: Tiffany</title>
		<link>http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html/comment-page-1#comment-46194</link>
		<dc:creator>Tiffany</dc:creator>
		<pubDate>Thu, 24 Apr 2008 07:52:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html#comment-46194</guid>
		<description>Well, I am one of the 59% because I&#039;m still thinking that it is the best way to get attention from the complained companies.</description>
		<content:encoded><![CDATA[<p>Well, I am one of the 59% because I&#8217;m still thinking that it is the best way to get attention from the complained companies.</p>
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		<title>By: Jaan Kanellis</title>
		<link>http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html/comment-page-1#comment-46190</link>
		<dc:creator>Jaan Kanellis</dc:creator>
		<pubDate>Thu, 24 Apr 2008 04:26:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html#comment-46190</guid>
		<description>Well they are going to complain no matter what.  Things just happen when you run a business.  It is nice to see so many business now embarrassing these reviews onto their own websites.  Why not let the customers talk about your products in forum you can control somewhat through moderation.  Better than them doing it somewhere else and forcing you to chase them all down to talk with them.

&lt;em&gt;Jaan Kanellis&#039;s last blog post..&lt;a href=&#039;http://www.jaankanellis.com/google-set-geographic-target-tool/&#039; rel=&quot;nofollow&quot;&gt;Google Set Geographic Target Tool&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Well they are going to complain no matter what.  Things just happen when you run a business.  It is nice to see so many business now embarrassing these reviews onto their own websites.  Why not let the customers talk about your products in forum you can control somewhat through moderation.  Better than them doing it somewhere else and forcing you to chase them all down to talk with them.</p>
<p><em>Jaan Kanellis&#8217;s last blog post..<a href='http://www.jaankanellis.com/google-set-geographic-target-tool/' rel="nofollow">Google Set Geographic Target Tool</a></em></p>
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		<title>By: Carla</title>
		<link>http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html/comment-page-1#comment-46159</link>
		<dc:creator>Carla</dc:creator>
		<pubDate>Wed, 23 Apr 2008 16:27:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html#comment-46159</guid>
		<description>Those number do not surprise me at all.  But it really is just a measure of what has always been done.  

People have always shared their opinions on a company, and word-of-mouth referrals are a valuable customer source for business.

Now businesses need to be more careful than ever to  provide great customer service, because if they don&#039;t a disgruntled client will post it for the world . . . and Google to see and it will be up there indefinitely.

The other danger to online customer reviews is that there is no filter for the source of the review.  We all know people who wouldn&#039;t be happy if it rained ice cream on Sunday.  If someone like that complains about a company to us in person, normally we wouldn&#039;t give that person&#039;s opinion much weight because we know they complain about everything.  Online everyone starts with the same credibility.

&lt;em&gt;Carla&#039;s last blog post..&lt;a href=&#039;http://legacymarketingservices.com/wk/making-dreams-a-reality-turning-the-idea-into-a-business/&#039; rel=&quot;nofollow&quot;&gt;Making Dreams a Reality - Turning the Idea into a Business&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Those number do not surprise me at all.  But it really is just a measure of what has always been done.  </p>
<p>People have always shared their opinions on a company, and word-of-mouth referrals are a valuable customer source for business.</p>
<p>Now businesses need to be more careful than ever to  provide great customer service, because if they don&#8217;t a disgruntled client will post it for the world . . . and Google to see and it will be up there indefinitely.</p>
<p>The other danger to online customer reviews is that there is no filter for the source of the review.  We all know people who wouldn&#8217;t be happy if it rained ice cream on Sunday.  If someone like that complains about a company to us in person, normally we wouldn&#8217;t give that person&#8217;s opinion much weight because we know they complain about everything.  Online everyone starts with the same credibility.</p>
<p><em>Carla&#8217;s last blog post..<a href='http://legacymarketingservices.com/wk/making-dreams-a-reality-turning-the-idea-into-a-business/' rel="nofollow">Making Dreams a Reality &#8211; Turning the Idea into a Business</a></em></p>
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		<title>By: Futon-Matt</title>
		<link>http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html/comment-page-1#comment-46151</link>
		<dc:creator>Futon-Matt</dc:creator>
		<pubDate>Wed, 23 Apr 2008 14:43:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/04/72-of-consumers-research-reputations-online-59-of-customers-happy-to-share-gripes-with-them.html#comment-46151</guid>
		<description>It&#039;s no doubt that customers would vent in an open forum like the internet.  One of my competitors on the futon industry has quite a search results that come up in Google search for &quot;I hate *****futons&quot;.  

That&#039;s why it&#039;s really important to be a good business person when working online.</description>
		<content:encoded><![CDATA[<p>It&#8217;s no doubt that customers would vent in an open forum like the internet.  One of my competitors on the futon industry has quite a search results that come up in Google search for &#8220;I hate *****futons&#8221;.  </p>
<p>That&#8217;s why it&#8217;s really important to be a good business person when working online.</p>
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