Comments on: Ad Network for Social Media Sites http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hussein Fazal http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-67359 Hussein Fazal Sat, 07 Feb 2009 00:45:20 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-67359 Great article. One of the approaches we use at <a href='http://www.adparlor.com' rel="nofollow">AdParlor</a> is to combine several techniques. We normally wouldn't outright recommend a banner campaign on social media sites that points to an external site, but rather - build a fan page or application for the brand and then have the banner campaign link to that fan page or app. This has several advantages: 1 - as the user is staying within facebook, they are more likely to click on the ad 2 - when the user becomes a fan of the page or adds the app, the brand then has that contact so they can reach out 3 - we still have the advantage of pushing out the 'branding' aspect of the campaign in high volume Great article. One of the approaches we use at AdParlor is to combine several techniques. We normally wouldn’t outright recommend a banner campaign on social media sites that points to an external site, but rather – build a fan page or application for the brand and then have the banner campaign link to that fan page or app.

This has several advantages:
1 – as the user is staying within facebook, they are more likely to click on the ad
2 – when the user becomes a fan of the page or adds the app, the brand then has that contact so they can reach out
3 – we still have the advantage of pushing out the ‘branding’ aspect of the campaign in high volume

]]> By: Metablocks | Social Ad Networks - Widget and Facebook App Development and Design http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-67330 Metablocks | Social Ad Networks - Widget and Facebook App Development and Design Fri, 06 Feb 2009 15:32:08 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-67330 [...] Socialmedia NetworksClaim to power over 5000 applications and counting.Blog | Visit | more.. [...] [...] Socialmedia NetworksClaim to power over 5000 applications and counting.Blog | Visit | more.. [...]

]]> By: What’s the best way to advertise on social networks? « Ask MarketingSavant http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-61727 What’s the best way to advertise on social networks? « Ask MarketingSavant Wed, 03 Dec 2008 23:40:58 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-61727 [...] Here are a few tips on social network advertising from MarketingPilgrim. [...] [...] Here are a few tips on social network advertising from MarketingPilgrim. [...]

]]> By: Utah SEO http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-46851 Utah SEO Sun, 04 May 2008 09:27:25 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-46851 socialmedia.com has a great business model and I think they'll do well for themselves. I do see a lot of people skeptical of jumping into social advertising this early though. <em>Utah SEO's last blog post..<a href='http://www.jordankasteler.com/utah-seo-pro-blog/social-media-education/' rel="nofollow">Social Media Taught at School</a></em> socialmedia.com has a great business model and I think they’ll do well for themselves. I do see a lot of people skeptical of jumping into social advertising this early though.

Utah SEO’s last blog post..Social Media Taught at School

]]> By: Population Statistic http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-46613 Population Statistic Wed, 30 Apr 2008 17:46:57 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-46613 <strong>SOCIAL-NETWORK ADS: A SEAT AT SOMEONE ELSE’S TABLE...</strong> A couple of weeks ago, I got a PR-blast email offering up an interview opportunity with the CEO of SocialMedia Networks. Just another Web advertising middleman, but with a twist: It’s exclusively targeting the Facebooks and MySpaces of the online wor.... SOCIAL-NETWORK ADS: A SEAT AT SOMEONE ELSE’S TABLE…

A couple of weeks ago, I got a PR-blast email offering up an interview opportunity with the CEO of SocialMedia Networks. Just another Web advertising middleman, but with a twist: It’s exclusively targeting the Facebooks and MySpaces of the online wor….

]]> By: Anthony Giuffrida www.investmentsonthebeach.com http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-45975 Anthony Giuffrida www.investmentsonthebeach.com Mon, 21 Apr 2008 18:00:28 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-45975 I recommend opening a group on www. facebook. com for example... i sell brazilian oceanfront property. so i set up a group on facebook regarding brazilian expats (expatriates). by setting up a group, you can add a bunch of inbound links to your website... and start making a "following".... letting people see that you are a source of knowledge and help once your site starts making you some $$$$ come visit me in Rio De Janeiro, brazil... you can buy a beachfront house from me at www.investmentsonthebeach.com and maintain your site from here... thanks... and take the tip: set up a group on facebook that pertains to your product.... and fill the group page with links... and start finding clients etc.... through your group I recommend opening a group on www. facebook. com for example… i sell brazilian oceanfront property. so i set up a group on facebook regarding brazilian expats (expatriates).

by setting up a group, you can add a bunch of inbound links to your website… and start making a “following”…. letting people see that you are a source of knowledge and help

once your site starts making you some $$$$ come visit me in Rio De Janeiro, brazil… you can buy a beachfront house from me at www.investmentsonthebeach.com and maintain your site from here…

thanks… and take the tip: set up a group on facebook that pertains to your product…. and fill the group page with links… and start finding clients etc…. through your group

]]> By: Online Advertising Made Simple » Blog Archive » Advertising on The SocialMedia Network - AdvertisingDay.com http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-45957 Online Advertising Made Simple » Blog Archive » Advertising on The SocialMedia Network - AdvertisingDay.com Mon, 21 Apr 2008 14:20:16 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-45957 [...] Comments About The AuthorJanet Meiners always wanted to be a reporter but prefers the immediacy of blogging. Known as Newspapergrl, she has freelanced for newspapers, City Search, and business magazines. She reports on internet marketing and online trends. MarketingPilgrim Posts [...] [...] Comments About The AuthorJanet Meiners always wanted to be a reporter but prefers the immediacy of blogging. Known as Newspapergrl, she has freelanced for newspapers, City Search, and business magazines. She reports on internet marketing and online trends. MarketingPilgrim Posts [...]

]]> By: Web Marketing Man http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-45941 Web Marketing Man Mon, 21 Apr 2008 06:48:30 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-45941 Let's face it, Social Media is here to stay and represent a unique way to reach consumers. Very fickle consumers, I must hasten to add, ones that will very quickly reject in your face type stuff. See on Social Media Network's website that they offer applications developers their services to increase their application's visibility, track its success and generate money. This saves them from having to develop these apps themselves, rather relying on developers (who aren't necessarily marketers)to do the work (and take the risks, of course). They've identified a nice niche in the market, and their progress will be keenly watched from this side. Let’s face it, Social Media is here to stay and represent a unique way to reach consumers. Very fickle consumers, I must hasten to add, ones that will very quickly reject in your face type stuff.

See on Social Media Network’s website that they offer applications developers their services to increase their application’s visibility, track its success and generate money.

This saves them from having to develop these apps themselves, rather relying on developers (who aren’t necessarily marketers)to do the work (and take the risks, of course). They’ve identified a nice niche in the market, and their progress will be keenly watched from this side.

]]> By: » Social Networking Advertising: Has The Time Come? Pay Per Click Journal http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-45882 » Social Networking Advertising: Has The Time Come? Pay Per Click Journal Sat, 19 Apr 2008 12:08:56 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-45882 [...] social networks ever figure out how to make pay per click advertising work for them? An article by Janet Meiners sheds some light on the subject at Market [...] [...] social networks ever figure out how to make pay per click advertising work for them? An article by Janet Meiners sheds some light on the subject at Market [...]

]]> By: tech-hotel » Blog Archive » Ad Network for Social Media Sites http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-45873 tech-hotel » Blog Archive » Ad Network for Social Media Sites Sat, 19 Apr 2008 07:37:46 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-45873 [...] Marketing Pilgrim - Raleigh,NC,USA How is social media advertising different from traditional advertising? People are interacting with ... [...] [...] Marketing Pilgrim – Raleigh,NC,USA How is social media advertising different from traditional advertising? People are interacting with … [...]

]]> By: Tom H. C. Anderson http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-45851 Tom H. C. Anderson Fri, 18 Apr 2008 20:04:41 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-45851 Interesting, thanks. I do think using SNS more to target the Gen Y demographic is key. Stop-Loss was an underdog movie which seems to have tried to leverage it with some success. I wrote about it here : <em>[link removed, click Tom's name above for link]</em> And also interviewed Kimberly Peirce. The director later who herself took an active part in discussing the movie with fans on both Facebook and myspace. -Tom <em>Tom H. C. Anderson's last blog post..<a href='http://www.tomhcanderson.com/2008/04/18/laura-ries-and-tom-h-c-anderson-discuss-branding-market-research-and-segmentation-%e2%80%93-anderson-analytics-round-table-discussion-4/' rel="nofollow">Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation – Anderson Analytics Round Table Discussion</a></em> Interesting, thanks. I do think using SNS more to target the Gen Y demographic is key. Stop-Loss was an underdog movie which seems to have tried to leverage it with some success. I wrote about it here : [link removed, click Tom's name above for link]

And also interviewed Kimberly Peirce. The director later who herself took an active part in discussing the movie with fans on both Facebook and myspace.

-Tom

Tom H. C. Anderson’s last blog post..Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation – Anderson Analytics Round Table Discussion

]]> By: Steve Teal http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-45794 Steve Teal Fri, 18 Apr 2008 13:43:08 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-45794 I feel that ads on social networks don't do well or at least a community is not receptive to ads especially when they know where on the page NOT to look. At the same time, it is certainly more targeted but having used Facebook ads in the past were a waste of money for me. ~Steve I feel that ads on social networks don’t do well or at least a community is not receptive to ads especially when they know where on the page NOT to look. At the same time, it is certainly more targeted but having used Facebook ads in the past were a waste of money for me. ~Steve

]]> By: Brick Marketing http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-45791 Brick Marketing Fri, 18 Apr 2008 13:10:08 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-45791 This will be interesting to see the results...we think that the rates for advertising on social networks should certainly be a little lower due to the challenges that arise with this type of advertising. Afterall, people sign onto these social networks to socialize and NOT to buy for the most part. The users are conditioned to ignore the ads but we'll see! This will be interesting to see the results…we think that the rates for advertising on social networks should certainly be a little lower due to the challenges that arise with this type of advertising. Afterall, people sign onto these social networks to socialize and NOT to buy for the most part. The users are conditioned to ignore the ads but we’ll see!

]]> By: Paul Chaney http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html/comment-page-1#comment-45789 Paul Chaney Fri, 18 Apr 2008 12:59:16 +0000 http://www.marketingpilgrim.com/2008/04/ad-network-for-social-media-sites.html#comment-45789 My answer to "advertising on social media" is to build a social network sponsored by your brand. Obviously, that's not a one-size-fits-all answer, but it has application in certain situations and many brands are beginning to experiment with the concept. Advertising on social media sites like Facebook, Bebo and others is akin to going to a restaurant and asking for a seat at someone else's table. Maybe they'll be receptive and maybe they won't. Conversely, to create your own branded socnet is to invite others to have a seat at your table. Perhaps both approaches are necessary. I think it's still too early in the game to tell which approach will ultimately win out. My answer to “advertising on social media” is to build a social network sponsored by your brand. Obviously, that’s not a one-size-fits-all answer, but it has application in certain situations and many brands are beginning to experiment with the concept.

Advertising on social media sites like Facebook, Bebo and others is akin to going to a restaurant and asking for a seat at someone else’s table. Maybe they’ll be receptive and maybe they won’t. Conversely, to create your own branded socnet is to invite others to have a seat at your table.

Perhaps both approaches are necessary. I think it’s still too early in the game to tell which approach will ultimately win out.

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