Marketing Pilgrim's "Display Advertising" Channel

Sponsor Marketing Pilgrim's Display Advertising Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

AOL Signs Online Advertising Deal with Verizon



Last week they were suing each other, this week they’re signing a big advertising deal. Time Warner owned AOL has signed an exclusive online advertising deal with Verizon.

AOL will manage the account through their advertising subsidiary, Platform-A Advertising. Verizon will use Platform-A’s sales force and for the bulk of their online and mobile phone advertising.

The deal includes managing Verizon’s display and mobile advertising network. The two companies are involved in a recent lawsuit. On Monday, Verizon sued Time Warner Cable (which owns AOL) over false advertising for their FiOS high-speed Internet service.

In the past few months since Microsoft made their intentions to buy Yahoo known, the online advertising industry has been a saga (like a soap opera!).

Yahoo, MSN, and AOL are vying against Google for a bigger portion of the online advertising market. Time Warner is attempting to win Yahoo to combine with AOL rather than have Yahoo combine with Microsoft.

The price of the deal was not disclosed.

Trackbacks

  1. [...] to transform the industry, the company president has said. Ahead of AMP’s launch, … AOL Signs Online Advertising Deal with Verizon Marketing Pilgrim Verizon (VZ) to give online sales to AOL BloggingStocks Competition worries over [...]

  2. [...] AOL Signs Online Advertising Deal with Verizon Marketing Pilgrim, NC - Apr 14, 2008 In the past few months since Microsoft made their intentions to buy Yahoo known, the online advertising industry has been a saga (like a soap opera!). … AOL to Broker Verizon Online Ad Space Wall Street Journal AOL Scores Internet Advertising Deal with Verizon Teleclick.ca AOL lands Verizon advertising deal Reuters BloggingStocks - InternetNews.com all 55 news articles »  VZ - TWX - MSFT [...]

  3. [...] AOL Signs Online Advertising Deal with Verizon Marketing Pilgrim, NC - Apr 14, 2008 In the past few months since Microsoft made their intentions to buy Yahoo known, the online advertising industry has been a saga (like a soap opera!). … AOL to Broker Verizon Online Ad Space Wall Street Journal AOL Scores Internet Advertising Deal with Verizon Teleclick.ca Verizon (VZ) to give online sales to AOL BloggingStocks The Associated Press - Washington Post all 88 news articles »  VZ - TWX - CPH:SANI B [...]