Comments on: Bamboo’s Pen Tablet; a Case Study in Using Social Media Marketing http://www.marketingpilgrim.com/2008/04/bamboos-pen-tablet-a-case-study-in-using-social-media-marketing.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andy Beal http://www.marketingpilgrim.com/2008/04/bamboos-pen-tablet-a-case-study-in-using-social-media-marketing.html/comment-page-1#comment-46214 Andy Beal Thu, 24 Apr 2008 13:15:01 +0000 http://www.marketingpilgrim.com/2008/04/bamboos-pen-tablet-a-case-study-in-using-social-media-marketing.html#comment-46214 @Jake - I guess it's both. I did find the "case study" approach to a pitch to be far more enjoyable than the normal "We're such and such, and this is why you should write about us...." In addition, so many people talk about using social media in their marketing, but there are few case studies, so wanted to share a successful one with you. :-) @Jake – I guess it’s both. I did find the “case study” approach to a pitch to be far more enjoyable than the normal “We’re such and such, and this is why you should write about us….” In addition, so many people talk about using social media in their marketing, but there are few case studies, so wanted to share a successful one with you. :-)

]]> By: Futon-Matt http://www.marketingpilgrim.com/2008/04/bamboos-pen-tablet-a-case-study-in-using-social-media-marketing.html/comment-page-1#comment-46211 Futon-Matt Thu, 24 Apr 2008 12:06:40 +0000 http://www.marketingpilgrim.com/2008/04/bamboos-pen-tablet-a-case-study-in-using-social-media-marketing.html#comment-46211 I think that idea is a pretty cool one, building buzz through contests seems to work fairly well. I think that idea is a pretty cool one, building buzz through contests seems to work fairly well.

]]> By: Jake McKee http://www.marketingpilgrim.com/2008/04/bamboos-pen-tablet-a-case-study-in-using-social-media-marketing.html/comment-page-1#comment-46195 Jake McKee Thu, 24 Apr 2008 08:22:45 +0000 http://www.marketingpilgrim.com/2008/04/bamboos-pen-tablet-a-case-study-in-using-social-media-marketing.html#comment-46195 So this is either an example of how different people are interested in things in different ways, or that she did her research in advance and wrote content in a way you'd actually enjoy. See, I personally read that content and am bored beyond belief. Why would I care how many subscribers the Facebook page had? Why would I need to see "NEW ERA" in all caps? I hate the word "Leverage" these days. But you read it and enjoyed it and blogged about it. Since I'm not sure whether the sender did pre-research on you, I'll extend the benefit of the doubt and assume she did and that she crafted this email appropriate to your desired tone and content! <em>Jake McKee's last blog post..<a href='http://feeds.feedburner.com/~r/CommunityGuy/~3/276706671/' rel="nofollow">Rapid Fire - Wednesday, April 23</a></em> So this is either an example of how different people are interested in things in different ways, or that she did her research in advance and wrote content in a way you’d actually enjoy.

See, I personally read that content and am bored beyond belief. Why would I care how many subscribers the Facebook page had? Why would I need to see “NEW ERA” in all caps? I hate the word “Leverage” these days.

But you read it and enjoyed it and blogged about it.

Since I’m not sure whether the sender did pre-research on you, I’ll extend the benefit of the doubt and assume she did and that she crafted this email appropriate to your desired tone and content!

Jake McKee’s last blog post..Rapid Fire – Wednesday, April 23

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