Comments on: Book Discussion: The Age of Engage with Denise Shiffman http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Miller http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html/comment-page-1#comment-47094 Michael Miller Wed, 07 May 2008 22:29:37 +0000 http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html#comment-47094 Wow! The logic appears to be a solid evolution from the 4P's, combined with the adoped 5th (Positioning)and adding context in the current Internet-influenced market environment. I can't wait to read the entire text of this revolutionary new book. Wow! The logic appears to be a solid evolution from the 4P’s, combined with the adoped 5th (Positioning)and adding context in the current Internet-influenced market environment.

I can’t wait to read the entire text of this revolutionary new book.

]]> By: Steve Teal http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html/comment-page-1#comment-45371 Steve Teal Mon, 14 Apr 2008 15:14:36 +0000 http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html#comment-45371 Nicole, I agree that the 4 P's are still the true core values if you will but the 6 V's are what is driving the market today. I believe that transparency is a great factor in achieving success to stand out from your competitors. ~ Steve Nicole, I agree that the 4 P’s are still the true core values if you will but the 6 V’s are what is driving the market today. I believe that transparency is a great factor in achieving success to stand out from your competitors. ~ Steve

]]> By: Book marketing newbie http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html/comment-page-1#comment-45278 Book marketing newbie Sat, 12 Apr 2008 12:14:35 +0000 http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html#comment-45278 This is exactly right, with today's social media sites and constant access to information, we have to engage our customers through conversations and value, not just pushing products via certain channels. Excellent interview. Thanks. This is exactly right, with today’s social media sites and constant access to information, we have to engage our customers through conversations and value, not just pushing products via certain channels. Excellent interview. Thanks.

]]> By: Nicole http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html/comment-page-1#comment-45232 Nicole Fri, 11 Apr 2008 19:45:28 +0000 http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html#comment-45232 New concept. But I believe the 4 Ps aren't exactly dead. Those are very basic principles that will be relevant all the time. New concept. But I believe the 4 Ps aren’t exactly dead. Those are very basic principles that will be relevant all the time.

]]> By: Matt http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html/comment-page-1#comment-45220 Matt Fri, 11 Apr 2008 16:17:13 +0000 http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html#comment-45220 Right on target! Had not heard about the “Six Vs” before; all quite relevant, especially in the 21st Century. Also refreshing were your comments about creating the wheel, transparency, and being authentic. To Your Health...Matt Right on target!

Had not heard about the “Six Vs” before; all quite relevant, especially in the 21st Century.

Also refreshing were your comments about creating the wheel, transparency, and being authentic.

To Your Health…Matt

]]> By: Andy Beal http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html/comment-page-1#comment-45216 Andy Beal Fri, 11 Apr 2008 16:05:45 +0000 http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html#comment-45216 Likewise Denise. Good luck with the book! Likewise Denise. Good luck with the book!

]]> By: Denise Shiffman http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html/comment-page-1#comment-45212 Denise Shiffman Fri, 11 Apr 2008 15:51:12 +0000 http://www.marketingpilgrim.com/2008/04/book-discussion-the-age-of-engage-with-denise-shiffman.html#comment-45212 Andy, Thank you for the interview! Great to meet you at SXSW. Andy,
Thank you for the interview! Great to meet you at SXSW.

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