Apparently, some online advertisers are realizing that having ads on the 60th page of a Google keyword search isn’t exactly fruitful.
According to a study done by the Kelsey Group, the U.S. interactive classified and vertical share of online advertising will grow from 18 percent in 2007 to 24 percent by 2012. Revenues for interactive classifieds and verticals will grow from US$3.9 billion to US$14.7 billion during the same forecast period, representing a 30.5 percent compound annual growth rate.
What are other key points brought out in the Kelsey Group’s Research?
U.S. online classifieds will grow from US$3.9 billion to US$9.1 billion. Online verticals, such as home services, home and garden, health care, legal and auto repair, will grow from US$100 million to US$5.6 billion.
Based on trend analysis, the U.S. interactive classified and vertical share of online advertising will grow from 18 percent in 2007 to 24 percent by 2012.
The Kelsey Group is currently holding the “Drilling Down on Local ’08: Marketplaces” conference until May 2nd in Seattle, Washington. More than 500 senior executives from across the online media industry will come together to explore the implications of the emerging vertical trend on local advertising.
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