Comments on: Court Orders Negative Match on Trademarked Keyword http://www.marketingpilgrim.com/2008/04/court-orders-negative-match-on-trademarked-keyword.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: rishil http://www.marketingpilgrim.com/2008/04/court-orders-negative-match-on-trademarked-keyword.html/comment-page-1#comment-46527 rishil Tue, 29 Apr 2008 10:40:40 +0000 http://www.marketingpilgrim.com/?p=5076#comment-46527 Keeping in mind that trademark owners spend millions on building their brand, I think its a very very fair policy. After all, if you arent allowed to use another brand in offline marketing, why shouldnt that right extend to offline? <em>rishil's last blog post..<a href='http://treatmentsearch.co.uk/2008/04/25/treatment-search/' rel="nofollow">Treatment Search</a></em> Keeping in mind that trademark owners spend millions on building their brand, I think its a very very fair policy. After all, if you arent allowed to use another brand in offline marketing, why shouldnt that right extend to offline?

rishil’s last blog post..Treatment Search

]]> By: Web Marketing Man http://www.marketingpilgrim.com/2008/04/court-orders-negative-match-on-trademarked-keyword.html/comment-page-1#comment-46522 Web Marketing Man Tue, 29 Apr 2008 07:51:58 +0000 http://www.marketingpilgrim.com/?p=5076#comment-46522 Seems a bit unfair, but when we're talking about compoeting in a similar market niche, the courts aren't going to be sympathetic. Seems Orion Residential Finance is due for a name change. Seems a bit unfair, but when we’re talking about compoeting in a similar market niche, the courts aren’t going to be sympathetic. Seems Orion Residential Finance is due for a name change.

]]> By: Steven Bradley http://www.marketingpilgrim.com/2008/04/court-orders-negative-match-on-trademarked-keyword.html/comment-page-1#comment-46519 Steven Bradley Tue, 29 Apr 2008 06:10:24 +0000 http://www.marketingpilgrim.com/?p=5076#comment-46519 I've always thought trademark law on the dumb side. I can understand a trademark on 'Orion Bancorp,' but I don't get how you can prevent someone from using a word like Orion that's part of the language. I suppose the legality comes into play because the two companies are in the same industry. Would a company called Orion Fishing Supplies be allowed to use the word Orion when bidding on AdWords? Am I allowed to use the word on my web page discussing Orion the constellation? I’ve always thought trademark law on the dumb side. I can understand a trademark on ‘Orion Bancorp,’ but I don’t get how you can prevent someone from using a word like Orion that’s part of the language.

I suppose the legality comes into play because the two companies are in the same industry. Would a company called Orion Fishing Supplies be allowed to use the word Orion when bidding on AdWords? Am I allowed to use the word on my web page discussing Orion the constellation?

]]> By: PS3 http://www.marketingpilgrim.com/2008/04/court-orders-negative-match-on-trademarked-keyword.html/comment-page-1#comment-46504 PS3 Mon, 28 Apr 2008 23:14:15 +0000 http://www.marketingpilgrim.com/?p=5076#comment-46504 On the face of it, that sounds harsh but I imagine the devil is in the detail. Stelios of EasyJet in the UK started doing something similar a while back. Anyone with Easy in the name or bearing an Orange logo got sued. They didn't win them all! On the face of it, that sounds harsh but I imagine the devil is in the detail.

Stelios of EasyJet in the UK started doing something similar a while back. Anyone with Easy in the name or bearing an Orange logo got sued. They didn’t win them all!

]]> By: Courts starting to understand the internet - WebProWorld http://www.marketingpilgrim.com/2008/04/court-orders-negative-match-on-trademarked-keyword.html/comment-page-1#comment-46495 Courts starting to understand the internet - WebProWorld Mon, 28 Apr 2008 21:18:26 +0000 http://www.marketingpilgrim.com/?p=5076#comment-46495 [...] starting to understand the internet Court Orders Negative Match on Trademarked Keyword [...] [...] starting to understand the internet Court Orders Negative Match on Trademarked Keyword [...]

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