Google #1 Brand; Did Millward Brown Wait to See Q1 Before Announcing List?
Here’s something to think about, when perusing the BrandZ Top 100 Most Powerful Brands list. If Google had reported a lousy Q1 last week, would it still have taken the #1 spot?
The list–based on financial clout and brand equity–orders the top ten brands as follows:
- China Mobile
Maybe the list was already finalized way before Google’s financial report, but maybe, just maybe, Millward Brown held on to the report until it knew for sure that the company didn’t take a bath in Q1.
Something else to consider? Microsoft’s brand value jumped 29% while Yahoo’s dropped 13%. That appears to negate any argument that a Microsoft deal would devalue Yahoo’s image.
Take a look at the list (pdf) and let me know if anything jumps out at you.