Google Ads for Mobile Phones Get Images

Thursday, April 24th, 2008 by Janet Meiners

Google Ads for Mobile Phones Get Images

Google AdWords advertisers who want to show ads on mobile phones had just one choice – text ads. Now they can also run banner ads – or as Google calls them “mobile image ads.” They are like regular banner ads but smaller.

All of the mobile image ads are keyword-targeted. You pay only when someone clicks on the ad (unlike many others that charge per impression or how many times your ad is viewed). There are four sizes of banners to choose from: (305 x 64), (215 x 34), (192 x 53), (167 x 30). The ads display the URL that they go to and the links must go to a mobile web page.

Here’s an unedited video of a chat with the developer of Google mobile ads – in true geek style. According to Google clickthrough rates for these ads are good and competition for eyeballs is lower because there is only one displayed per page.

If you have mobile web pages and want to display mobile image ads on your pages, you must update your AdSense code. Then you’ll make money each time someone clicks on a mobile ad. This might be like the beginning of the web – get in early and you’ll be ahead of everyone else. Especially in countries that are more likely to use their phones to get online than use a PC.

Mobile image ads are currently available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US.

Andy’s Update: I goofed and wrote about this as well…my bad. Readers get two for the price of one today!

Social Media Monitoring in Just 60-Seconds. Guaranteed!

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8 comments on “Google Ads for Mobile Phones Get Images”

Damien Franco Says:

April 24th, 2008 at 4:06 pm

Can you target specific phones types, like target iphones only?

Damien Franco’s last blog post..Take Out Your Camera
Tad Miller Says:

April 24th, 2008 at 4:11 pm

We’ve been running this for weeks in Beta for an automotive client and have yet to even get a single click.

No one at Google seems to be able to tell us where our ads are actually appearing either. Placement performance reports are not available.

The biggest problem so far is that Omniture can not track any data (clicks, impressions, costs or conversions) on the Google Mobile platform.
Paul Baranda Says:

April 24th, 2008 at 7:23 pm

Damien I think that feature is possible because websites are rendered according to browser by looking for a certain ID of some sort. Would be interesting to see. As for the tracking, I do not see myself using this until their is some sort of analytics implemented.

Paul Baranda’s last blog post..Bond No. 9 and Swarovski Team Up In Time For Mother’s Day
Jason Rodriguez Says:

April 24th, 2008 at 11:13 pm

I’ve never liked the idea of using banners as mobile formats – although I suppose it’s better than the unsolicited text messages I receive.

Jason Rodriguez’s last blog post..Contextual Advertising Gone Wrong
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May 5th, 2008 at 6:58 pm

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