Marketing Pilgrim

Over at SE Roundtable, Tamar reports that Google has updated her site’s sitelinks. Google Webmaster Tools has been teasing me with sitelinks for my personal site for a while, so I checked it out: and there they were.

Two problems here, though: First, Google Webmaster Tools claims that I don’t have any sitelinks. Second, I blocked the bottom two sitelinks weeks ago when Google first began teasing me with sitelinks in Webmaster Tools. (I can’t tell you exactly when it was because I didn’t really keep track—and every time you go back to the GWT Sitelinks page, it extends the 90 block.)

Yes, it takes time for changes in GWT to show up in SERPs, but considering that this block has been in place since before I had sitelinks, you’d think they could get it right.

I’m also pretty confused as to why it’s chosen those two links as “worthy” of inclusion. A quick check of other Google Webmaster Tools stats shows that eight other pages have more internal and external links than either of those—as many as 100+ times the links. Neither of the bottom sitelinks feature in my site’s navigation, and they haven’t been updated in months.

I guess I’ll take the sitelinks, even the ugly ones, but, like most of us, I don’t get why they’ve chosen these. Let’s hope Google’s not kidding when they assure us that “we are always working to improve how we find and display sitelinks.” I mean, it’s not like they’ve messed up sitelinks before.

Anybody else have any fun sitelinks stories?