Posted April 18, 2008 2:58 pm by with 3 comments

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The Google video team, via the Google Video blog, announced changes to the way you can search and view videos on the search engine.

According to the Google video blog:

“Now you can choose any of three ways to view your video search-results: a traditional list view, a grid view and, for those of you who like to maximize your video-watching efficiency, a TV view, where you can watch an embedded video while continuing to view your search results next to the video for a more seamless browse and search experience.”

The Google video homepage has also seen some changes, including the ability to view the top videos directly on the homepage. The Google Video home page now sports tabs for easy access to popular videos like “Hot Videos”, “Most Blogged”, “Most Shared”, “Most Viewed” and “Movers & Shakers.”

The video team has also added a timeline view which allows users to see the what the most popular videos on the Web were in the past.

The new features are a great upgrade for people who love to use Google to search for video via the web. As the impact of Web based video grows, so does the importance of this medium on marketing and techniques such as SEO. Take note that if Google is modifying its approach to video , perhaps your company should be as well.

  • PS3

    I don’t use Google video a great deal but the new features have certainly spruced things up a bit. A way to go to drap me off of YouTube though.

  • Definitely agree. We’ve been thinking about how we can get started in video marketing – it’s just one of those thing (I think) that you’ll want to have the upper-hand in. I believe that videos will have a more noticeable effect on SEO in the near future.

  • I feel it’s a great change for the platform.

    Still a ways to go, but they have some great integration into YouTube now.

    They still need better monetization of YouTube though.

    Jonathan Dingman’s last blog post..Google – Strong Horizontal, Weak Vertical