Google’s Website Optimizer has reached a milestone that most launches today don’t: it left beta. Not only that, but it’s also launching as an independent product, according to the Google Analytics Blog.
What does it mean to get spun out in the Google product family? For starters, Google Website Optimizer is getting its own website (or, as you and I would call it, its own subdomain), http://www.google.com/websiteoptimizer, and its own official blog, both of which were announced this morning at ad:tech.
Their second blog post, with details of the “split,” brings the tidings I know I’ve been waiting to hear (and the reassurances that long-time users need; emphasis added):
For those who use Website Optimizer from AdWords, have no fear: you can still access the tool within your AdWords account as you have in the past, and we’ll continue to add features regardless of how you access Website Optimizer. For those who have been putting off testing because you didn’t want to set up an AdWords account, the standalone version of Website Optimizer awaits you.
And, yes, according to the new product website, it’s still free.
And great news for international readers: the standalone is available in 27 languages: Czech, Danish, Dutch, English (Australia, UK & U.S.), Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil & Portugal), Russian, Spanish, Swedish, Tagalog, Thai and Turkish.
Now, who will join me in a happy dance?