I know that every reader of Marketing Pilgrim will agree with the ethics of Google’s decision to share account information of 3,261 suspected pedophiles, with Brazilian authorities. If you’re an innocent user of Google’s Orkut, you have nothing to fear. If you are guilty, then you certainly don’t deserve any privacy protection from Google.
OK, now let’s extract the heinous nature of the crime from Google’s decision.
Google just handed over private information of more than 3,000 individuals, without giving those individuals the opportunity to fight the court ruling.
When you hand the keys of your company to Google, you basically give up your right to fight for the privacy of your information. The decision to fight a court order is no longer in your hands. Those emails you thought were deleted, are probably stored on a Google server somewhere. That memo showing the back-dating of stock options? That’s likely stored too.
The "big brother" we all feared didn’t turn out to be the government, after all. Nope. At this rate, Google will indeed become our big brother–but one that we seem happy to trust without much question.
If you’ve handed the keys to Google, that tingling sensation you’re feeling is the hairs standing on the back of your neck.