Today at ad:tech in San Francisco, Google Analytics announced that Urchin software is out of beta. The software is a standalone version that you can host on your own server (and if you’re paranoid about Google having access to your data, this is a way to be sure your data is private).
For now you can only get a US version, but international versions will be next.
The Google Analytics blog pointed out why you might want to use Urchin if you:
- want to analyze your firewall-protected content, such as an intranet
- have 5 years’ worth of old server log data to analyze
- need to know if your site’s visitors are getting “Page Not Found” (404) errors
- need to have your site’s traffic data audited by a third party
- need to create custom reports or integrate with other tools, like a CRM system
- need to integrate your e-commerce logs directly with Urchin
They point out you may want both Google Analytics and Urchin Software. Urchin is available exclusively through Urchin Software Authorized Consultants, a subset of Google Analytics Authorized Consultants professional services network.
They will implement Urchin on your site and they offer consulting and support services.
Try a free demo of Urchin for 30 days at urchin.com. The full version of Urchin 6 is $2995.