Posted April 16, 2008 5:25 pm by with 12 comments

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Two years ago Google acquired Urchin web analytics and made it free. They renamed it Google Analytics and it’s now the most popular hosted analytics. Google Analytics is hosted by Google and you access your account online.

Today at ad:tech in San Francisco, Google Analytics announced that Urchin software is out of beta. The software is a standalone version that you can host on your own server (and if you’re paranoid about Google having access to your data, this is a way to be sure your data is private). 

For now you can only get a US version, but international versions will be next.

The Google Analytics blog pointed out why you might want to use Urchin if you:

  • want to analyze your firewall-protected content, such as an intranet
  • have 5 years’ worth of old server log data to analyze
  • need to know if your site’s visitors are getting “Page Not Found” (404) errors
  • need to have your site’s traffic data audited by a third party
  • need to create custom reports or integrate with other tools, like a CRM system
  • need to integrate your e-commerce logs directly with Urchin

They point out you may want both Google Analytics and Urchin Software. Urchin is available exclusively through Urchin Software Authorized Consultants, a subset of Google Analytics Authorized Consultants professional services network.

They will implement Urchin on your site and they offer consulting and support services.

Try a free demo of Urchin for 30 days at The full version of Urchin 6 is $2995.

  • Michele

    I’ve been playing with it on one of my servers and posted a review back in February:

    The granular control is the big selling point for me.


    Michele’s last blog post..Mac Air Up For Grabs

  • Jonathan Dingman

    No way?! you access it online??

    (note to self…errr author, there’s no reason to try to dumb down the content, we’re smart enough to know you access it online 😉

    Jonathan Dingman’s last blog post..Forbes on Microsoft’s aQuantive Acquisition

  • Jaan Kanellis

    Still wish we can do basic stuff like set up traffic goals and compare those to our current traffic levels.

    Jaan Kanellis’s last blog post..Google Previous Query Reason For Crazy Google Rankings?

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  • Paul Baranda

    I am not quick to use this software. I am completely comfortable and happy with Google hosting my analytics. I am going to wait it out a bit longer. Right now I like how it is integrated with my other Google apps.


    Paul Baranda’s last blog post..Carmindy’s 5-Minute Face

  • Stu

    Google took something out of beta?

    Who woulda thunk it?

  • Tiffany

    It’s a good news…Now we can use it to analyze our data privately. That’s the best part.

  • Seologia

    Nice to hear it’s out of beta, but couldn’t they do this a long time ago? Oh, well. :)

    Seologia’s last blog post..Google Analytics y Batman

  • Keylogger Guy

    I am concerned about Google can get access to my site statistics, but despite this i am still using Google Analytics.
    Since i seen the Urchin6 price dream about independent analytic software was broken.
    Anyway, it’s to expansive, indeed!

  • Futon-Matt

    That’s great news, I like keeping my info private.

  • Web Marketing Man

    $2995 is quite a high price to pay for privacy, but it will definitely appeal to a lot of users, as privacy concerns are one of the most raised issues with good old google…

  • Brian Chappell

    @ Web Marketing Man

    $2,995 really is not a high price to pay for analytics. WT, Coremetrics, Omniture can run 30k + a year.

    That 2,995 price is a one time fee.

    Brian Chappell’s last blog post..Advanced Raleigh SEO Meetup – April 16th, Wed. 7pm