Comments on: 10 Reputations All Hotels, Resorts & Inns Should Monitor Online

By: Dean Schmit

Dean Schmit — Thu, 04 Dec 2008 22:31:31 +0000

I am repeatedly amazed at how powerful and influential a tool social media has become in the travel industry.

Many strategies are available for having a successful Web 2.0 presence, but they will all have one thing in common — PARTICIPATION IS THE KEY.

The problem is these tasks can become very tedious, which often results in them getting put aside and forgotten. Using a tool such as Review Analyst (www.reviewanalyst.com) can help hoteliers aggregate data onto a single dashboard, making it much easier to manage the data.

I would also comment that managing this content does not have to be strictly a reactive/defensive practice. You can also engage in many positive, proactive activities. This however is a blog unto itself.

By: Hotel Reputation Management & Monitoring | tourism marketing blog, online and destination marketing for travel and hospitality, internet and digital experiences

Fri, 05 Sep 2008 09:48:01 +0000

[...] 10 Reputations All Hotels, Resorts & Inns Should Monitor Online [...]

By: Shane Keener

Shane Keener — Fri, 02 May 2008 18:18:38 +0000

This was a great post. It really gave me food for thought and information to share with our GMs. This is all so new to most of them that they do need some direction. I blogged about this on my blog, hotelecomminsights.blogspot.com. Check it out. Shane Keener's last blog post..Reputation Management is More Than. . .

By: Joseph Fiore

Joseph Fiore — Wed, 23 Apr 2008 11:30:27 +0000

Great post Andy! To make this list even more compelling to the hospitality industry as a whole, many of the tips here are being utlized by the travel-smart consumer so it would be wise to stay ahead of any online developments that could influence their travel spending. One additional reputation monitoring tip - is to include your affiliates, partners, or anyone who brokers your properties (ie. agencies). For the most part, these are the people that do an extraordinary job to help promote your properties and the industry as a whole. One typo or blunder in advertising your rates, conditions or special offers can, and will lead to chaos. From my own experiences in monitoring for clients in this industry, I would strongly advise anyone to include classified searches on any of the above reputations. Which classified search engines should you use? I have my own biases concerning classified search engines which I won't expand on here to keep this post on track - Travel specific ones would be a good start. However, keep also in mind that agencies may seek more frugal means to advertise due to tight budgets. The right mix of classified searches on traditional newspaper classified listings and free classified sites like Craigslist and Kijiji would be the way to go. I plan on expanding on classified search techniques further through a future blog entry - check back at the link in my comment sig if you'd like to learn about using metasearch sites that aggregate classified listings from around the world.

By: Tiffany

Tiffany — Wed, 23 Apr 2008 06:25:48 +0000

I agree that hotel name is a critical aspect…Even in other business, name takes very vital role.

By: Andy Beal

Andy Beal — Tue, 22 Apr 2008 18:47:34 +0000

@rcjordan – sounds like they have a renovation need not a reputation need.

By: rcjordan

rcjordan — Tue, 22 Apr 2008 18:36:10 +0000

Hey Andy, this hotel down in Tampa needs some help with their tripadvisor reviews…

http://www.tripadvisor.com/ShowUserReviews-g34678-d85854-r5046362-Howa rd_Johnson_Express_Inn_Suites_Tampa-Tampa_Florida.html

By: Jaan Kanellis

Jaan Kanellis — Tue, 22 Apr 2008 17:27:34 +0000

This is great post for hotel marketing managers, but can be applied to most all that operate a business. Jaan Kanellis's last blog post..20 Answers from Google Search Guru Udi Manber

By: What Reputations Should you Be Monitoring Online?

What Reputations Should you Be Monitoring Online? — Tue, 22 Apr 2008 16:57:33 +0000

[...] a great post today from Andy Beal over at Marketing Pilgrim wherein he talks about what exactly you should be monitoring online in relation to reputation [...]