Comments on: Attention Website Owners: If You Aren’t on Google’s First Page, You’re Dead to Us http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html Internet Marketing News Fri, 10 Feb 2012 16:37:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Why the Use of Google as a Truthometer is Dangerous | Michelle's Blog http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-57567 Why the Use of Google as a Truthometer is Dangerous | Michelle's Blog Fri, 10 Oct 2008 06:03:26 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-57567 [...] to write for Marketing Pilgrim and got all sorts of studies to work with. My favorite was about how people use Google. According to a study by iProspect, one in two searches does not even fare past the first page. [...] [...] to write for Marketing Pilgrim and got all sorts of studies to work with. My favorite was about how people use Google. According to a study by iProspect, one in two searches does not even fare past the first page. [...]

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]]> By: Eddy Teh http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-53548 Eddy Teh Tue, 05 Aug 2008 11:46:16 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-53548 Well, this is a very valuable post. Thanks for the information you provided. It would be great if got more post like this. I appreciate it. I will share it with other and ask more people to come and view your post here. Good Job. <em>Eddy Teh's last blog post..<a href='http://www.ensmarketing.com/579/things-we-would-like-to-see-aka-dumb-idea-no1-yaskmicrohoo/' rel="nofollow">Things we would like to see, aka dumb idea no.1 - yaskMicrohoo</a></em> Well, this is a very valuable post. Thanks for the information you provided. It would be great if got more post like this. I appreciate it. I will share it with other and ask more people to come and view your post here. Good Job.

Eddy Teh’s last blog post..Things we would like to see, aka dumb idea no.1 – yaskMicrohoo

]]> By: Eva White http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-47328 Eva White Sat, 10 May 2008 07:06:53 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-47328 Its so true. If I do a google search for anything I never go beyond the first page of results. If I dont find what I'm looking for I just change the keywords and look again. <em>Eva White's last blog post..<a href='http://www.evawhite.com/2008/05/09/rising-hemlines-rising-stocks/' rel="nofollow">Rising Hemlines.. Rising Stocks</a></em> Its so true. If I do a google search for anything I never go beyond the first page of results. If I dont find what I’m looking for I just change the keywords and look again.

Eva White’s last blog post..Rising Hemlines.. Rising Stocks

]]> By: Weekly Links for April 11th, 2008 | .eduGuru http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-45215 Weekly Links for April 11th, 2008 | .eduGuru Fri, 11 Apr 2008 16:02:24 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-45215 [...] Attention Website Owners: If You Aren’t on Google’s First Page, You’re Dead to Us - It’s not that we don’t value what you have to offer. It’s that we, the search engine using public, are too hard-pressed for time and/or lazy to bother to look for you. [...] [...] Attention Website Owners: If You Aren’t on Google’s First Page, You’re Dead to Us – It’s not that we don’t value what you have to offer. It’s that we, the search engine using public, are too hard-pressed for time and/or lazy to bother to look for you. [...]

]]> By: Michelle Greer http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-45005 Michelle Greer Tue, 08 Apr 2008 23:20:30 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-45005 Jaan, I wouldn't take the post too literally. I also can't imagine the vast majority of online businesses can survive trying to imitate MySpace or Facebook's successes. Google became a verb for a reason. Jaan, I wouldn’t take the post too literally. I also can’t imagine the vast majority of online businesses can survive trying to imitate MySpace or Facebook’s successes. Google became a verb for a reason.

]]> By: Jaan Kanellis http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-45004 Jaan Kanellis Tue, 08 Apr 2008 22:21:16 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-45004 Michelle my point was not about MySpace or facebook getting index or getting SE traffic. My point is they don’t need it at all and they do fine, which was a counter argument to your article point. Michelle my point was not about MySpace or facebook getting index or getting SE traffic. My point is they don’t need it at all and they do fine, which was a counter argument to your article point.

]]> By: Michelle Greer http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-45001 Michelle Greer Tue, 08 Apr 2008 22:06:13 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-45001 Jaan, You would not see a MySpace or a Facebook page in SERPS because most individual profiles don't get that many backlinks. MySpace has over 775,000 backlinks and Facebook has over 147,000, so I can't imagine they have issues with search engines. If they do get backlinks, they get indexed. Type in any popular band in Google and you will probably find their MySpace page in the first 3 or so results. Jaan,

You would not see a MySpace or a Facebook page in SERPS because most individual profiles don’t get that many backlinks. MySpace has over 775,000 backlinks and Facebook has over 147,000, so I can’t imagine they have issues with search engines.

If they do get backlinks, they get indexed. Type in any popular band in Google and you will probably find their MySpace page in the first 3 or so results.

]]> By: Jaan Kanellis http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44992 Jaan Kanellis Tue, 08 Apr 2008 21:38:00 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44992 So are you trying to say if your not ranked on SE's you cant survive? I disagree. Search engines are only one form of traffic, I never see a myspace or facebook page in the SERPs and their websites does fine. Sure that is not the same as a etailer that would require search engine traffic, but to be dependent on the SE's for anything in your business is a huge blunder. Look at all the websites that are going through issues with this latest Dewey update from Google. So are you trying to say if your not ranked on SE’s you cant survive? I disagree. Search engines are only one form of traffic, I never see a myspace or facebook page in the SERPs and their websites does fine. Sure that is not the same as a etailer that would require search engine traffic, but to be dependent on the SE’s for anything in your business is a huge blunder. Look at all the websites that are going through issues with this latest Dewey update from Google.

]]> By: REBLogGirl http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44987 REBLogGirl Tue, 08 Apr 2008 21:27:07 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44987 I am so down with this post. I work in an industry (real estate) where some pundits still say SEO doesn't matter and chase the long tail. I can tell for a fact we saw one agent who implemented simple SEO herself for short tail keywords go from 0 leads per day on the third page of Google to 5 leads per day in the second position on the first page to 30/day in the first position. I can't even fathom how anyone could argue with such results. The only change- SEO. Google is the best marketing tool for people on a shoestring budget and some still ignore it. I am so down with this post. I work in an industry (real estate) where some pundits still say SEO doesn’t matter and chase the long tail. I can tell for a fact we saw one agent who implemented simple SEO herself for short tail keywords go from 0 leads per day on the third page of Google to 5 leads per day in the second position on the first page to 30/day in the first position. I can’t even fathom how anyone could argue with such results. The only change- SEO. Google is the best marketing tool for people on a shoestring budget and some still ignore it.

]]> By: Michelle Greer http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44909 Michelle Greer Tue, 08 Apr 2008 05:35:51 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44909 Agreed with John. Usability is actually crucial for SEO. As a blogger, I cannot tell you how many times I have gone to another blog to link to an article, but then cannot find the post I was looking for. So much for giving that site a backlink. I'm not saying that usability is a waste of time. It is pointless to send people to your site if they can't figure out what they need out of it. The point of the post is that SEO is now more crucial than ever. I have not and will never write for a search engine. Good copy appeals to people and search engines. Agreed with John. Usability is actually crucial for SEO. As a blogger, I cannot tell you how many times I have gone to another blog to link to an article, but then cannot find the post I was looking for. So much for giving that site a backlink.

I’m not saying that usability is a waste of time. It is pointless to send people to your site if they can’t figure out what they need out of it. The point of the post is that SEO is now more crucial than ever.

I have not and will never write for a search engine. Good copy appeals to people and search engines.

]]> By: John Hunter http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44895 John Hunter Mon, 07 Apr 2008 23:06:26 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44895 While it is true many people do not look past the first page some could be mislead by wasting time on usability... You don't say wasting time but imply it is the wrong focus. Some reasons why you might want to consider usability important: 1) let even say you are on the first page of Google - just getting them to click on the results and visit your site is probably not the goal. You want them to do something. Not flee your site immediately. 2) Search results are not your only source of visitors. Taking care of those that visit is important (so don't think of search results as the only measure of your success). 3) Inbound links can certainly be impacted positively by having a usable site with valuable content (which will increase those visitors mentioned in item 2) and increase your search ranking. While it is true many people do not look past the first page some could be mislead by wasting time on usability… You don’t say wasting time but imply it is the wrong focus.

Some reasons why you might want to consider usability important:

1) let even say you are on the first page of Google – just getting them to click on the results and visit your site is probably not the goal. You want them to do something. Not flee your site immediately.

2) Search results are not your only source of visitors. Taking care of those that visit is important (so don’t think of search results as the only measure of your success).

3) Inbound links can certainly be impacted positively by having a usable site with valuable content (which will increase those visitors mentioned in item 2) and increase your search ranking.

]]> By: Paul Baranda http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44882 Paul Baranda Mon, 07 Apr 2008 21:10:54 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44882 Believe it or not, I have gone down to page 4 and up if I feel that the site on the first few pages have ugly meta descriptions or titles or bad url tails. Sometimes i'll even randomly click on page 8 for the hell of it, because I know there are some gem websites that don't get to the top pages but have great content! Plus it's annoying to see the SAMMMMEEE webpages show up for different searches. I need some varied information. Paul Believe it or not, I have gone down to page 4 and up if I feel that the site on the first few pages have ugly meta descriptions or titles or bad url tails. Sometimes i’ll even randomly click on page 8 for the hell of it, because I know there are some gem websites that don’t get to the top pages but have great content! Plus it’s annoying to see the SAMMMMEEE webpages show up for different searches. I need some varied information.

Paul

]]> By: Dave http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44876 Dave Mon, 07 Apr 2008 20:49:04 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44876 Unfortunately its true and I find that I do the same thing in most situations. Being on page three or worse page 10 means almost nothing for search traffic. Unfortunately its true and I find that I do the same thing in most situations. Being on page three or worse page 10 means almost nothing for search traffic.

]]> By: one the hidden benefits of blogging technology | Contagious Solutions http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44865 one the hidden benefits of blogging technology | Contagious Solutions Mon, 07 Apr 2008 19:36:53 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44865 [...] [From Attention Website Owners: If You Aren’t on Google’s First Page, You’re Dead to Us] [...] [...] [From Attention Website Owners: If You Aren’t on Google’s First Page, You’re Dead to Us] [...]

]]> By: SEO, When Reaching #2 Is Equal To Failure | WordPress Web 2.0 Spot-Er http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44856 SEO, When Reaching #2 Is Equal To Failure | WordPress Web 2.0 Spot-Er Mon, 07 Apr 2008 17:05:26 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44856 [...] site or blog development. SEO and traffic are two of those aspects so when I have read a post on Andy Beal’s blog that shares some extremely interesting research results I simply had to read the [...] [...] site or blog development. SEO and traffic are two of those aspects so when I have read a post on Andy Beal’s blog that shares some extremely interesting research results I simply had to read the [...]

]]> By: Steven Bradley http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44854 Steven Bradley Mon, 07 Apr 2008 16:55:31 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44854 I've noticed myself rewriting the query if I can't find good results. I do have search results pages set to show me 100 results on the first page and I will scroll down quite a ways before trying a new query. I wonder if trust is an issue here where if we don't find what we want on page one we don't trust we'll find it on page two or beyond. Could it also be the search engines have conditioned us to think they are so good at what they do that if something isn't in the top 10 results it's not them, but us and we need a new query. Could it also be that people are getting better at searching in general and after seeing a set of results they feel more comfortable creating a new and better query? Is search becoming an iterative process for the end user? I’ve noticed myself rewriting the query if I can’t find good results. I do have search results pages set to show me 100 results on the first page and I will scroll down quite a ways before trying a new query.

I wonder if trust is an issue here where if we don’t find what we want on page one we don’t trust we’ll find it on page two or beyond. Could it also be the search engines have conditioned us to think they are so good at what they do that if something isn’t in the top 10 results it’s not them, but us and we need a new query.

Could it also be that people are getting better at searching in general and after seeing a set of results they feel more comfortable creating a new and better query? Is search becoming an iterative process for the end user?

]]> By: Paul Chaney http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44838 Paul Chaney Mon, 07 Apr 2008 14:44:25 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44838 Michelle, you hit it out of the part sistah! It IS an issue of time...none of us have any left to spare, especially when it comes to looking at other content sources. Heck, that's why I have an RSS reader, so I don't have to go hunt for this stuff. If we can't find it within the first couple of pages at Google, it might as well not exist. You are absolutely correct. Michelle, you hit it out of the part sistah! It IS an issue of time…none of us have any left to spare, especially when it comes to looking at other content sources. Heck, that’s why I have an RSS reader, so I don’t have to go hunt for this stuff.

If we can’t find it within the first couple of pages at Google, it might as well not exist. You are absolutely correct.

]]> By: Search Engine Optimization Journal http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html/comment-page-1#comment-44835 Search Engine Optimization Journal Mon, 07 Apr 2008 13:39:13 +0000 http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html#comment-44835 Ah, nice article -- additional proof that SEO is vital to ones business presence online! Ah, nice article — additional proof that SEO is vital to ones business presence online!

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