Marketing Pilgrim

Linky Goodness: good to the last link.

• Apparently reinventing themselves last month didn’t work out so well: Lycos Europe Up For Sale.
• First it was Radiohead and Nine Inch Nails taking on the recording industry; now publishing is getting in on the act. But the new Star Wars book, to be put online for free, is being offered by the publishing house itself, not the individual author. Step one in the print media revolution?
• Google will soon allow advertisers in the UK to bid on trademarked terms (ie ones that they don’t own themselves). Not everyone thinks it’s a great idea: the UK’s biggest supermarket chain, Tesco, vows not to place Google keyword bids on rivals’ trademarks.
• Google Maps’s turn-by-turn directions now come with Street View (via)