Posted April 29, 2008 4:25 pm by with 6 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

Microsoft announced late yesterday the launch of a new mobile search offering—product search under their Live brand. Microsoft’s browser-based mobile product search, accessible from

The Live product search page displays products available in online stores (though the “Near Santa Cruz, CA” in the screen cap below would indicate that brick-and-mortars are also searched), including prices, ratings and reviews. The search results also composite ratings on specific features of the products, including things such as ease of use, and report the results back to you.

A sample generic search results page:
mobile product search from microsoft live

As part of this roll out, Live is also launching the “Find My Location” feature in the UK and Japan, triangulating users’ locations from cell phone towers. The feature, which currently only works with Vodafone, O2, Orange or T-Mobile networks in the UK, is similar to Google’s “My Location” feature, announced in November.

Microsoft Live touts the new search features as helping shoppers comparison shop quickly and easily, just like we normally do at home—by reading multiple reviews and making sure we get the best price. The “Find My Location” feature will also help users find nearby businesses quickly and easily, without having to enter their location (especially helpful if you’re terribly lost).

The new features are, of course, welcome improvements. but as usual it remains to be seen whether Live will dominate mobile product search because of them.

  • I think MS could beat Google on mobile devices.

    Elections guy’s last blog post..Polls before Pennsylvania primary: Obama most popular

  • What the heck? Did MS just beat YHOO and GOOG in getting “my location” for mobiles?? lol

    great news i can already see in a few months time all big 3 integrating location features into their mobile search engines.

    2 points for MS on this one

  • jason

    that’s pretty cool! i was looking for such a service last week when shopping for an ipod

  • jardeen maqbee

    I like…

  • This will be a very good step for the local search marketing. Thats a good little Microsoft, keep up the good work.

  • Saz

    not a good news if the big names dominate the scene

    Saz’s last blog post..World’s Lightest Blue-ray Laptop – Sony Launches Sony Vaio TT Series