Comments on: Online Ad Spend a Sign of a U.S. Recession?

By: Andy Beal

Andy Beal — Thu, 10 Apr 2008 20:06:35 +0000

@Aflonso – yeah, averages about $2 to the pound over past 120 days.

Back at ya!
http://www.x-rates.com/d/USD/GBP/hist2008.html

By: Alfonso Guerra

Alfonso Guerra — Thu, 10 Apr 2008 18:46:23 +0000

http://www.x-rates.com/d/USD/GBP/graph120.html

That looks rock steady to you?

It looks like you’re just trying to find data that substantiates your beliefs rather than accepting the data you see.

By: Andy Beal

Andy Beal — Thu, 10 Apr 2008 16:59:42 +0000

@Alfonso – it doesn’t fluctuate that much.

By: Alfonso Guerra

Alfonso Guerra — Thu, 10 Apr 2008 16:38:30 +0000

The currency normally used in the UK isn’t the dollar, so the figures are completely inaccurate due to currency exchange rate fluctuations.

Present the figures for the online ad spending in pounds, and we’ll have a more accurate picture for the relative health of the US market.

By: Stefanie

Stefanie — Thu, 10 Apr 2008 11:36:53 +0000

I’d want to see more examples before thinking of it as a good indicator. A lot of things are more expensive in the UK, so it makes sense that online ads might be, also.

Maybe UK businesses are just faster to adapt to online methods. Maybe they have more computer users per capita. I really don’t know.

By: Chandra Mohan

Chandra Mohan — Thu, 10 Apr 2008 09:43:30 +0000

The US is, by all measures in for deep trouble in the coming days & months. But the powers that be resent to either accept it or take corrective action.

By: Elections guy

Elections guy — Thu, 10 Apr 2008 07:55:13 +0000

This only means that America’s market is tight now.

By: Michelle Greer

Michelle Greer — Thu, 10 Apr 2008 05:42:01 +0000

Isn’t gas in England around $7 per gallon? They charge by the liter there. If I had to pay that, I’d buy a lot more online too.

By: Robert Kingston

Robert Kingston — Wed, 09 Apr 2008 22:07:53 +0000

Ps. I was writing in reply to the question in the post: Can we use this as a measure of the health of our economy?

By: Robert Kingston

Robert Kingston — Wed, 09 Apr 2008 22:05:51 +0000

That depends.

Is the Ad Spend focussed on the US market or are US advertisers reaching outside the US into international markets where people aren’t in a recession.

I know for a fact that here in Australia, our dollar is almost worth as much as the USD these days. That makes it cheaper for us to buy from the US than it does from our own country – yep, even with shipping included.

By: Andy Beal

Andy Beal — Wed, 09 Apr 2008 18:25:26 +0000

@Web B – what are you referring to?

By: Web Browser

Web Browser — Wed, 09 Apr 2008 18:08:15 +0000

Um…

If it increaseses by 10 from 100 to 110, it’s 10% increase.
If it increases by 11 from 110, it’s ~9%…

Hope you got the idea.

By: Search Engine Optimization Journal

Search Engine Optimization Journal — Wed, 09 Apr 2008 15:12:12 +0000

This among many things is a sign of a possible recession. Advertising budgets are the first to go in many businesses… There’s no denying that our economy is definitely roughing it right now.