Comments on: Online Searches for Auto Insurance Quotes up 35%

By: seo company

seo company — Thu, 29 May 2008 10:53:52 +0000

I work for an seo company in the UK and the US, i dont care what some stats may say, natural listings are far better than any ppc campaign, firstly ppc is too expensive natural listings are free so how can anyone compare receiving free enquiries to paying for them, half the time some idiot will click on the ppc advert without even having any interest in the site.

By: jakus

jakus — Thu, 29 May 2008 10:29:27 +0000

Several Canadian provinces (British Columbia, Saskatchewan, Manitoba and Quebec) provide a public auto insurance system while in the rest of the country insurance is provided privately. Basic auto insurance is mandatory throughout Canada with each province’s government determining which benefits are included as minimum required auto insurance coverage and which benefits are options available for those seeking additional coverage. Accident benefits coverage is mandatory everywhere except for Newfoundland and Labrador. All provinces in Canada have some form of no-fault insurance available to accident victims. The difference from province to province is the extent to which tort or no-fault is emphasized. Typically, coverage against loss of or damage to the driver’s own vehicle is optional – one notable exception to this is in Saskatchewan, where SGI provides collision coverage (less than a $700 deductible, such as a collision damage waiver) as part of its basic insurance policy. In Saskatchewan, residents have the option to have their auto insurance through a tort system but less than 0.5% of the population have taken this option. http://onlinecheapcarinsurance.50webs.com/

By: Janet Meiners

Janet Meiners — Fri, 25 Apr 2008 15:17:27 +0000

@Michael D – that’s why over time, SEO is often more cost-effective. The natural results get the majority of clicks and you don’t have to pay for each click.

@Steve
It could be the economy – I couldn’t find anything in the data that suggests why. Perhaps more people are becoming savvy to how much you can save and realize how much easier it is to compare if you search online.
Janet

By: Steve Odierno

Steve Odierno — Fri, 25 Apr 2008 14:30:17 +0000

Hi Janet,

Those are interesting statistics and promising statistics for those of us in the business of providing quotes online. To what do you attribute the increase in searches? Do you feel, as I do, that it is indicative of a slow economy in which people are looking to save as much money as possible on necessities like auto insurance?

By: Megan Schwartz

Megan Schwartz — Wed, 23 Apr 2008 21:34:27 +0000

What about utilizing an optimization vendor that leverages multi-variate testing and/or behavioral targeting to increase conversions from paid search campaigns?

magnify360 just increased the conversion rate of of an auto insurance provider by 42% in 10 days and by 90% four months later.

Case study: http://www.magnify360.com/casestudy/cw/index.php

By: ltr

ltr — Mon, 21 Apr 2008 23:14:21 +0000

Good post. PPC rates are going through the roof and you may be better off working with a top notch SEO company to increase your rankings in the organic search. People seem to trust these more.

By: LowerAutoRates.com - Free Car Insurance Quotes, Cheap Auto Insurance » Do You Make These Mistakes In Getting Cheap Auto Insurance?

Fri, 11 Apr 2008 04:57:58 +0000

[...] Online Searches for Auto Insurance Quotes up 35% [...]

By: Futon-Matt

Futon-Matt — Wed, 09 Apr 2008 18:44:43 +0000

Interesting numbers, though it’s not all that surprising considering how many people do everything online.

By: Stephan Miller

Stephan Miller — Wed, 09 Apr 2008 17:40:26 +0000

I have seen a few PPC advertisers use the local ads for products that aren’t really local. It has been an underground thing in affiliate PPC marketing. And recently I have seen software to help you spread national ads across local areas. So who knows how long local ads will be lower in price.

By: Michael D

Michael D — Wed, 09 Apr 2008 15:39:35 +0000

With paid search getting more expensive, how long do you think it will be before businesses in these spaces begin seeking alternatives? A small business doing a ppc spend of $2000.00 monthly was like YP advertising a few years ago. When those numbers triple, some will feel the crunch.

By: Jon Kelly

Jon Kelly — Wed, 09 Apr 2008 15:27:20 +0000

Very nice to see that! Quick note: branded terms tend to have a lower quote rate because they get a lot of clicks from current customers looking to pay their bill, etc. That said, they are important because they also catch a lot of users at the end of the purchase funnel — after they have researched and are ready to buy. Those policies should not be soley credited to Google, however, as much of the research may have occured on places other than G.