Good news from many quarters for mobile marketing. Not only are Yahoo and Microsoft announcing enhanced mobile features, but mobile advertising response rates are up.
In a survey conducted last quarter, Nielsen reports that mobile advertising exposure and response rates are up in the US. Fifty-eight million mobile subscribers reported seeing ads on their mobile phones in the month before the survey—that’s 23% of all mobile subscribers. Of those 58M, over half of them (51%, 28M) responded to the ads in some way during that period.
The survey of 22,000 “active mobile data users” in the US monitors the recall and response of all types of mobile ads, including “banner ads on mobile web pages, SMS text-message advertising, sponsored applications, [and] video advertising.”