Social Media Marketing Beginner’s Guide

Do you know who is talking about you in social media?
Free social media monitoring tools.

By Jon Rognerud

Quick!

What is the hottest social media tool to emerge on the scene this year? It’s ‘Twitter’, and you may get hooked too…

SMX Social MediaI recently came back from a fully packed conference on social media marketing, the Danny Sullivan SMX show in Long Beach, CA, and all-the-rage was Twitter, a micro-blogging platform that many at first (typically) considered a ‘joke’ or maybe just a temporary fad. They (we) were all wrong, but most agreed that using any tool or technique without a reasonable strategy was a missed opportunity.

But, let’s not be too quick – learn how to research & leverage the social media space with planning and execution along the way.

Court Declares META Keywords Dead

In a move that would only shock SEOs working in 1998, a US court has deemed Meta keywords as “immaterial” as it relates to their effect on search rankings.

The decision was reached during the Standard Process, Inc. v. Banks case. Standard Process had filed suit against Dr. Scott J. Banks for trademark infringement, the alleged infringement coming at least partly by way of one of Standard Process’s trademarks being found in Bank’s Meta keywords tag .

As Barry Schawrtz commented on Search Engine Land:

Standard Process did win part of the case, the judge ruled that since the keyword META tags do not influence search results, having trademarked terms in them are immaterial. I do not have access to the court document on that specific decision, at this moment, but I trust Eric Goldman on that.

Final Chance to Win a Laptop; Contest Ends Tomorrow!

You have until tomorrow evening to enter the final week of our fantastic Eee PC laptop prize giveaway.

One weekly winner will collect a $25 Amazon gift certificate and all entries will have a chance to win the teeny-tiny Eee PC laptop.

Full rules here.

Good luck!

Alan’s Angle – The Battle of the Earnings Reports

The Microsoft and Yahoo! Q1 earnings reports represent important variables which need to be taken into consideration, so that analyzing them for a moment is definitely a must. It’s only natural that these earnings reports as well as the reactions of the two companies leave a lot of room for interpretation and, once again, we can indeed say that the week was anything but boring.

The folks over at Yahoo! do seem to have an edge thanks to their Q1 report which, let’s face it, is not bad at all. In fact, it may just represent the missing ingredient which could, why not, convince Microsoft to raise the bid. In fact, Jerry Yang’s reaction (“Our board and management team continue to be open to any and all alternatives, including a Microsoft deal”) definitely makes it clear that Yahoo! sees this Q1 report as an opportunity to obtain a far more tempting offer.

Linky Goodness, April 25

It’s Friday afternoon/evening here, and I know just the thing to make your Friday even better: LINKY GOODNESS!

The All-New Yahoo: Yahoo Open Strategy

In a keynote at the Web2.0 conference yesterday, Yahoo CTI Ari Balogh and Chief Architect of Platforms Neal Sample discussed Yahoo Open Strategy or YOS. The rollout of SearchMonkey begun yesterday is just part of Yahoo’s efforts to join in open initiatives.

Yahoo has talking about open initiatives for some time: last September, Business Week foreshadowed the coming of SearchMonkey. In November and again in January they talked about bringing a social network to your Yahoo Mail inbox. A month ago, they signed on to OpenSocial.

While these look like two different efforts in social areas and open areas, Yahoo unites these areas in their open strategy, and brings in three more areas:

  • Platformization
  • Open services
  • Portability

Today’s Marketing News in 60 Seconds!!!

I thought about naming this post with "Pilgrim’s Picks" but it’s not really the same format. Picks are reserved for news that didn’t quite make the cut. Instead, this post exists because I have client meetings and just simply don’t have the time to write anything longer.

So, you should be able to get up to speed with today’s news in just 60 seconds of reading. :-)

  • Interesting that Microsoft’s Q1 earnings can have two completely different interpretations. While CNET chimes "Microsoft earnings hit the mark," BusinessWeek’s not as impressed, "Earnings Show Microsoft Needs Yahoo." While it seems that Microsoft needs Yahoo, as much as Yahoo needs Microsoft, I’ll ask again: "Do two losers, make a winner?"