Pilgrim’s Picks for April 10

Thursday, April 10th, 2008;
-- Andy Beal |

You know the drill. I share interesting marketing stories and you read them.

PBS’s Mark Glaser takes a close look a the evolution of the press release and how social media is playing its part in the transformation. Be sure to read the whole article, or you’ll miss my wise words.
After five years of development, Microsoft is finally ready to launch a web-based tool complete with Clearflow–technology that helps you avoid traffic jams.
AdBrite has launched Open Targeting Exchange (OTX) a marketplace for advertising networks and publishers.
Techdirt asks: "Why Is RIM Trying To Block The Trademark On Twitter?" Why indeed would the maker of Blackberry want to stop the registration of "Twitter" as a trademark?
AOL has grouped its existing technology blogs under one new umbrella: AOL Tech Network.
If you opted-in to Google Analytics benchmarking, you should see a new "Benchmarking (Beta)" option in your "Visitors" menu. Some cool data!
Congrats to my buddy (and client) Jon Rognerud on the release of his new book "Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money." Jon’s a smart guy, so you should probably pick up a copy.