Protect Customer Data or Face a Reputation Backlash
Tuesday, April 22nd, 2008;
-- Andy Beal |
A new study from Frost & Sullivan suggests companies have a new enemy to face, in their battle to protect their online reputation–their own data leaks.
Indeed, three-fourths of the information security professionals around the world surveyed by Frost & Sullivan say they now consider avoiding reputation damage to their organizations as a top priority.
Have you looked at your own data security recently? How do you collect customer information? What policies do you have in place to prevent your CEO leaving a laptop–loaded with client social security numbers–sitting in a cafe?
It’s not just poor customer service or defective products that can kill customer loyalty. Just the perception that you’ve mishandled sensitive customer information could enough to damage your reputation–and send customers to your rival.
The survey included responses from more than 7,500 IT security experts.
** Andy Beal is hosting the first ever online reputation management workshop. Register today and save $400!! **
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April 22nd, 2008 at 9:19 am
[...] A new study from Frost & Sullivan suggests companies have a new enemy to face, in their battle to protect their online reputation–their own data leaks. - MarketingPilgrim [...]
April 25th, 2008 at 12:52 pm
[...] second identity loss-related piece of information was something I read on Marketing Pilgrim noting a CNet article on new research among information security professionals. The survey by Frost [...]