Comments on: SEO Trademarker Responds: Community Standards

By: SEO, SEM and SMO Articles | Business Internet Marketing | SEO Aware

SEO, SEM and SMO Articles | Business Internet Marketing | SEO Aware — Wed, 16 Apr 2008 21:01:28 +0000

[...] SEO Trademarker Responds: Community Standards [...]

By: Malte Landwehr

Malte Landwehr — Wed, 16 Apr 2008 20:17:45 +0000

So there he is: The self-proclaimed preserver of SEO standards. The whole idea of standards in this industry is unrealistic and this "official" approach will be a huge setback for everyone who walks a path with SEO that has not yet been trampled out by everyone else. Malte Landwehr's last blog post..Die besten Feedicons und warum sie so wichtig sind

By: Web Marketing Man

Web Marketing Man — Tue, 15 Apr 2008 13:42:12 +0000

First read about this on seomoz, and am quite frankly shocked that this individual has been allowed to go so far with this. What is the current status quo on this publicity stunt?

By: HL Web Hosting

HL Web Hosting — Tue, 15 Apr 2008 09:40:55 +0000

Excellent post, great information.
Appreciate it.

By: Steve Teal

Steve Teal — Mon, 14 Apr 2008 02:00:29 +0000

Come to think of it… This is just crazy and genius marketing scheme to have his name and website show up on Google for the term “SEO” from all the publicity he’s getting on it. I applaud him if that’s the case.

By: Steven Bradley

Steven Bradley — Sun, 13 Apr 2008 23:31:31 +0000

I’m not even sure what to think of this. I would hope the trademark isn’t granted, but good luck enforcing it if it does.

By: guruassassin

guruassassin — Sun, 13 Apr 2008 15:59:37 +0000

I DISCOVERD A NEW METHOD THAT DOMINATES TOP 5 PLACES ON EVERY KEYWORD.
I GUESS I RULE ALL SEO NOW . HA !

By: john andrews

john andrews — Sun, 13 Apr 2008 05:03:48 +0000

this affair is smelling more and more like something Jason Calcanis & Friends would dream up.

By: » SEO Trademarker Should Call Himself Nefarious Search Engine Optimization Journal

Sat, 12 Apr 2008 19:19:16 +0000

[...] any one person or group own the trademark to the phrase “SEO”? Well, some goober is trying to get one and a lot of us in the SEO community don’t like it. I think Jordan [...]

By: Prosperity Writer

Prosperity Writer — Sat, 12 Apr 2008 17:55:38 +0000

it doesnt make any sense. the standard will change every time google updates their algos. if it changes every time it wouldn’t be standard at all.

By: Steve Teal

Steve Teal — Sat, 12 Apr 2008 15:30:22 +0000

The guy has some good points and some bad. His goals of making standards can still be accomplished without trademarking “SEO”. Organizations like SEMPO are already well into the mission of achieving public awareness and setting guidelines for best practices. If anyone is to trademark “SEO” it should be Google! Why? Because it seems everyone tweaks and customizes their SEO practices to make Google happy. The moment Google announces a new algorithm, SEO marketers seem to scatter around to adjust.

Steve

By: Nick Wilsdon

Nick Wilsdon — Sat, 12 Apr 2008 14:32:32 +0000

@SEO Ranter

It’s a US trademark he’s going for. If he is successful with that then he can apply for an international trademark through the World Intellectual Property Organisation (WIPO). He would have to contend with any other national level trademarks (say someone does the same as this in Russia).

You still have to pay to get your trademark class registered in every country you want it to apply to. Each national office gets a set amount of time to object to the trademark, if they don’t, it is accepted at a national level. Look at the http://www.wipo.int site or the Madrid System for more info.

By: SEO Ranter

SEO Ranter — Sat, 12 Apr 2008 09:41:51 +0000

You’re right – assigning the name of an industry to a trademark of just one person won’t improve anything, but certainly leaves a lot of scope for things that others may label “corruption”.

Is the trademark international, or just based in one country?

By: Jeff Zweig

Jeff Zweig — Sat, 12 Apr 2008 05:43:50 +0000

jordan, resistance to your assault of logic and reasoning is futile.

you are like the borg and i applaud you.

jeff

By: Hold On

Hold On — Sat, 12 Apr 2008 05:29:41 +0000

This guy obviously only has can in his vocabulary. They say a genius is on the brink of insanity, or maybe he is just borderline! LOL Maybe this is what we need, someone who can hear the people and help them come to a decision. Plus I heard, Walmart, Google, Yahoo, and all of them are trying to take the industry and turn it over to dollar an hour employees in third world countries : (

By: Piper

Piper — Sat, 12 Apr 2008 04:17:14 +0000

Had anyone ever heard of this guy prior to this nonsense? His actions are so crazy I don’t even have words for it. It just makes no sense.

By: Jill

Jill — Sat, 12 Apr 2008 03:35:53 +0000

This is really so sick and warped that it’s funny. But not so funny if the trademark office is stupid enough to fall for it.

By: Michael Campbell

Michael Campbell — Sat, 12 Apr 2008 03:06:31 +0000

To state “there is no “approved” process by any governing body” is ridiculous. Sounds like they need to perform a little due diligence. Even my local university has SEO certification process and they are certainly governed by all applicable laws from every jurisdiction.

In addition, there are the searchengineworkshops.com which teach a nation wide SEO certification process. You get a seal of approval for your web site. And it even qualifies for university transfer credits. They – like every American marketing online – are governed by the rules and regulations of the FTC. Just ask the dudes that have been busted for outlandish claims.

By: Can SEO be trademarked? | The Keys to Internet Marketing

Can SEO be trademarked? | The Keys to Internet Marketing — Sat, 12 Apr 2008 02:10:34 +0000

[...] have just read Jordan McCollums post titled SEO Trademarker Responds: Community Standards , a follow on from an earlier post this week Are You About To Lose The Right To Call Your Work SEO, [...]

By: Charly

Charly — Sat, 12 Apr 2008 02:04:31 +0000

I’ve posted on my blog but what a joke. Not only does this guy want to standardise something for which the base algorithm changes periodically and is not published, he’s doing it the name of protecting the community.

However, does he understand what a Trademark is? Take a look Trademark at Wikipedia. Not withstanding a whole bundle of stuff, if he does get his trademark, he is required to monitor the quality of the goods produced by the licensee if he wants to maintain the trademark.

Also, you can still describe work as SEO, just as long as you don’t use it as a Trademark….. e.g I use SEO techniques is allowable.

One wonders if he really understands what he’s doing. Keep racking up the costs to him though……