Posted April 3, 2008 10:41 am by with 14 comments

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If you’re not yet convinced why you need to worry about your online reputation, I have some stats to help wake you up.

Sparked by a new Pollara study, I decided to dig into the many startling stats we share in Radically Transparent: Monitoring and Managing Reputations Online.

Here’s a selection of reputation management stats for you to dwell on.

  • ~80% of adults are "very" or "somewhat" more likely to consider buying products recommended by real-world friends and family. (source: Pollara)
  • 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found. (ExecuNet)
  • 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information. (Edelman)
  • 87% believe the CEO’s reputation is an important part of a company’s reputation. (Hill & Knowlton)
  • 90% of consumers trust recommendations from others. (Forrester)
  • 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)
  • 100% of those reading this post have either a personal or corporate reputation to protect (Marketing Pilgim)

Do you still feel that you can rely on Google Alerts to monitor ALL web content that mentions your brand? Check our and get 14-days of free online reputation monitoring.