Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Six Reputation Management Stats to Make You Shudder



If you’re not yet convinced why you need to worry about your online reputation, I have some stats to help wake you up.

Sparked by a new Pollara study, I decided to dig into the many startling stats we share in Radically Transparent: Monitoring and Managing Reputations Online.

Here’s a selection of reputation management stats for you to dwell on.

  • ~80% of adults are "very" or "somewhat" more likely to consider buying products recommended by real-world friends and family. (source: Pollara)
  • 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found. (ExecuNet)
  • 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information. (Edelman)
  • 87% believe the CEO’s reputation is an important part of a company’s reputation. (Hill & Knowlton)
  • 90% of consumers trust recommendations from others. (Forrester)
  • 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)
  • 100% of those reading this post have either a personal or corporate reputation to protect (Marketing Pilgim)

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