Six Reputation Management Stats to Make You Shudder
If you’re not yet convinced why you need to worry about your online reputation, I have some stats to help wake you up.
Sparked by a new Pollara study, I decided to dig into the many startling stats we share in Radically Transparent: Monitoring and Managing Reputations Online.
Here’s a selection of reputation management stats for you to dwell on.
- ~80% of adults are "very" or "somewhat" more likely to consider buying products recommended by real-world friends and family. (source: Pollara)
- 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found. (ExecuNet)
- 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information. (Edelman)
- 87% believe the CEO’s reputation is an important part of a company’s reputation. (Hill & Knowlton)
- 90% of consumers trust recommendations from others. (Forrester)
- 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)
- 100% of those reading this post have either a personal or corporate reputation to protect (Marketing Pilgim)
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