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By on April 3, 2008

Six Reputation Management Stats to Make You Shudder

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If you’re not yet convinced why you need to worry about your online reputation, I have some stats to help wake you up.

Sparked by a new Pollara study, I decided to dig into the many startling stats we share in Radically Transparent: Monitoring and Managing Reputations Online.

Here’s a selection of reputation management stats for you to dwell on.

  • ~80% of adults are "very" or "somewhat" more likely to consider buying products recommended by real-world friends and family. (source: Pollara)
  • 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found. (ExecuNet)
  • 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information. (Edelman)
  • 87% believe the CEO’s reputation is an important part of a company’s reputation. (Hill & Knowlton)
  • 90% of consumers trust recommendations from others. (Forrester)
  • 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)
  • 100% of those reading this post have either a personal or corporate reputation to protect (Marketing Pilgim)

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12 comments on “Six Reputation Management Stats to Make You Shudder”

  1. Prosperity Writer Says:

    April 3rd, 2008 at 11:03 am

    i love the last one :) because it’s true.

  2. Paul Dunay Says:

    April 3rd, 2008 at 11:58 am

    Andy

    I would also add

    100% of those reading this post have no visibility into conversations happening on social networks like Facebook (source: Buzz Marketing for Technology)

  3. Jaan Kanellis Says:

    April 3rd, 2008 at 2:24 pm

    great proof that reputation management is VERY important.

  4. Rob McNealy Says:

    April 3rd, 2008 at 2:50 pm

    It’s surprising how many people do not understand that EVERYTHING digital that is put out there is out there for ever!

  5. PS3 Says:

    April 3rd, 2008 at 4:55 pm

    I guess the last one may not be true if you have already ruined it!

    Rob is spot on though. People are paranoid about identity theft here in the UK and go to great lengths to shred ever piece of paper with the slightest personal information on…….the same information that they then readily share on social networking sites and the internet at large.

  6. Six Reputation Management Stats to Make You Shudder | BlogOnExpo Says:

    April 3rd, 2008 at 7:23 pm

    [...] If you’re not yet convinced why you need to worry about your online reputation, I have some stats to help wake you up. – MarketingPilgrim [...]

  7. Jayson Says:

    April 3rd, 2008 at 9:28 pm

    Nice stats Andy – very interesting. I certainly agree with all of them.

    I’d like to see the research gathered for that last stat though.

  8. TigerTwoTiger » Blog Archive » Should we get the black armband out for the death of web design? Says:

    April 4th, 2008 at 10:46 am

    [...] you look at some of the statistics that Andy Beal discusses, there is a fairly obvious trend. 80% of adults are more likely to buy on recommendation from [...]

  9. American Professor: Doing Business in China Consultant, Internet SEO Expert Services Consultant, Education Consultant Says:

    April 5th, 2008 at 9:02 am

    [...] Here are some facts compiled by the marketing pilgrim: [...]

  10. Glen Allsopp Says:

    April 22nd, 2008 at 4:18 am

    Going to add a few of these in my new ebook, love little stats like this.

    You will have a source link of course ;)

    Glen Allsopp’s last blog post..Online Reputation Management Proposals: A Guide

  11. Andy Beal Says:

    April 22nd, 2008 at 8:14 am

    @Glen – thanks, you’re a good man!

  12. Kudzu Business Success Center - Six Reputation Management Stats to Make You Shudder Says:

    June 12th, 2008 at 2:39 pm

    [...] here to read the original [...]