Marketing Pilgrim

After reading Radically Transparent, BearingPoint’s Paul Dunay wants to know just how ready companies are for reputation management.

Dunay tells us, "I feel that many companies are not prepared for the full extent of reputation management and my hypothesis is that more than 70% are not prepared to handle a reputation disaster especially when you factor in social networks and communities – which are conversations they maybe cant even see at this time."

As a side project for his blog and an upcoming MarketingProfs conference, Dunay’s conducting a brief Reputation Management for New Media survey. We want to encourage Marketing Pilgrim readers to take part, so please complete the survey. Not only will you get a copy of the results, but you’ll also receive a special offer for Trackur–details will come when the results are published.

Complete the survey here.

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