I’ve noticed that people either haven’t heard of Twitter, have a mad crush on it, or HATE it. I asked a room full of paid search managers if they tweet, and one did. Out of the total number of people I work with (most of us do SEO or PPC) my guess is there are about 5 people on Twitter.
I found it interesting that so many airlines twit, like Jetblue, Delta, and Southwest. It’s a quick way to complain about a flight, or find a good deal. Here’s a list of some companies on Twitter. How great would it be if more customer service departments could be reached via Twitter.
This month Twitter had some good news – a $15 to $20 million investment on top of the $5 million they raised last July. A few weeks earlier a college student credited Twitter with saving his life. It only took one word to spurn people to action: “arrested.” Twitter also recently added service in Japan.
Hitwise has some actual numbers on Twitter’s growth. In the US year on year visits to Twitter.com are up 8 fold. But the real growth has been in the past three months with more than double the visits. Traffic continues to climb, up 60% in the past month.
Though still the domain of early adopters, Twitter is probably bigger than the numbers show. People access the site through their phones, and IM – which is tough to track.