Posted April 17, 2008 9:31 am by with 12 comments

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Forget what you were taught in school, two weeks is not made up of fourteen, 24-hour days after all. Nope, according to Yahoo and Google, two weeks is actually more like 8 days as the two companies are rumored to be very happy with their two week test partnership already.

To be fair, Yahoo’s test of Google’s AdSense for Search was supposed to last "up to two weeks" but, considering two weeks is a short engagement period anyway, you’d think the two could abstain for the full 14 days. Instead, it seems the lure of each other’s pheromones strategic traffic was just too much for each company to bear.

So why cut the two week trial short? I’m with Rob Hoff on this…

It’s certainly in Yahoo’s interest to show Microsoft it has another option, and it’s certainly in Google’s interest to throw a monkeywrench into any Microsoft plan.

But we’re supposed to believe that after Yahoo spent years battling Google to little avail, after having multiple chances and much Wall Street encouragement to outsource its search ads to the leader, suddenly Yahoo and Google are now going to be best buddies? After a couple of days of ad tests?

It does sound like desperation on Yahoo’s part. Either Yahoo’s looking to take the "Google poison pill" and make it a lot tougher for Microsoft to launch a proxy bid, or the company is leaking news of the success of the partnership, just so it can force Microsoft into making a higher bid now–and avoid the poison pill scenario.

And for those of you who prefer our "Young and the Profitless" soap-opera versions, here’s what’s happening:

Brad continued to pressure Stacey to make a quick decision about getting married. Stacey’s playing hard to get–she feels Brad should give her the 3 carat solitaire ring, not the 2 carat–and has started telling everyone just how happy she’s been in the arms of Grant. As we all know, Grant couldn’t really care less about Stacey–he just doesn’t want Brad to have here–but he’s playing along anyway.

  • MikeTek

    I have to say, I find your soap opera spin on the whole scenario hilarious. This headline is genius. Well done.

  • Web Marketing Man

    It sure is a soap opera, and you summed the situation up quite succinctly with your closing story. Doubt if shenanigans like this is going to throw Microsoft off the scent though.

  • Jaan Kanellis

    So if Google earnings are bad today then Google can come back with positivity on this.

    Jaan Kanellis’s last blog post..Yahoo/Google Ad Deal Closer?

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  • Steven Bradley

    Andy the soap opera version of events is not only hilarious, but it’s also the best explanation of what’s actually going on.

    When do you start writing for Soap Opera Digest?

    Steven Bradley’s last blog post..Last Chance To Join Teaching Sells For $1

  • Nicole

    It is truly amazing, your sense of humor is on overdrive today! What is the magic potion?

    Nicole’s last blog post..eBooks – Another Way to go Green!

  • Andy Beal

    @Nicole – I’m like this every day. 😉

  • MikeTek

    Modest, too.

  • Andy Beal

    @MikeTek – I’m the most modest person around. 😉

  • Tiffany

    Seems after Microsoft bid Yahoo, the other big players make movement which are unpredictable and hard to understood…Google, AOL,…even Yahoo itself.

  • Tammy Elaine

    Oh, the webs they weave…(no pun intended)
    Love the soap opera description! “As the Web Turns”, LOL!

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