Comments on: Yahoo’s Quality Score Change Effective Next Week

By: Learn How To Do Things » Blog Archive » Generating Revenue With Good Planning

Tue, 13 May 2008 23:00:02 +0000

[...] Yahoo’s Quality Score Change Effective Next Week [...]

By: Matt

Matt — Mon, 14 Apr 2008 23:49:18 +0000

This is not good news for anyone. Can you say duopoly ? Collusion ? The good news is there is no more minimum bid. The bad news is that the faux quality score will make the minimum bid $0.20+

By: » Pandia Weekend Wrap-up April 13

» Pandia Weekend Wrap-up April 13 — Sun, 13 Apr 2008 13:58:45 +0000

[...] Yahoo’s Quality Score Change Effective Next Week [...]

By: Piper

Piper — Sat, 12 Apr 2008 16:57:42 +0000

I agree…there’s no way to tell if this is good or bad until it rolls out. I suspect I’ll see better results on my own campaigns, but who knows. The ranking change could easily be just another way to bump up average CPC for everyone and use quality as the excuse.

By: Waiting

Waiting — Fri, 11 Apr 2008 21:45:27 +0000

We’ll see if this is good or not. I don’t know if I’d say coming to work after Google implemented their QS system and found thousands of keywords inactive was what I’d call “good”.

The way Yahoo keeps touting the new system sounds like, “YOU MIGHT BE PAYING LESS (but you might be paying more)” and most of the examples in the PDF and PowerPoint they sent over show higher bids.

Like I said, I guess we’ll see.

By: Dan

Dan — Fri, 11 Apr 2008 20:21:06 +0000

Nicole,

nope.

There is a formula set in place that factors in the bid and the quality score.

you may bid higher, but you can appear lower.

By: Nicole

Nicole — Fri, 11 Apr 2008 19:42:14 +0000

This is a pretty good idea. Does Google have the same system in place? I don’t think so. With Google, you can bid higher and get a top spot right?

By: Brick Marketing

Brick Marketing — Fri, 11 Apr 2008 19:08:32 +0000

Well this is only good news for many no? Seems PPC click rates are just out of control these days for various industries!