Posted April 23, 2008 3:15 pm by with 7 comments

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Yodle, a company that focuses on local internet advertising, has been accepted as an authorized reseller of Google AdWords(tm). The program is to help companies focus on paid search for small businesses.

According to a Nielsen survey, 74% of people said they use search engines to find local business. Yet, only 3% of local marketing budgets are spent online. When it comes to paid search, it’s somewhat easy to start, but difficult to manage. If you don’t manage it well, your turning on the faucet and letting money run out.

“Most small businesses have not yet adopted online advertising since it requires specific tools, skills and more time than a busy small business owner is willing to spend,” said Yodle CEO Court Cunningham.

Yodle is headquartered in New York, NY. The local search marketing business is surging. Yodle reports a 500%+ revenue growth in the first quarter 2007 vs. first quarter 2008.

To be a Google reseller you must:

  • Employ a direct sales force that sells to local businesses.
  • Have existing relationships with at least five hundred customers.
  • Demonstrate experience servicing and supporting local businesses.
  • Share Google’s desire to provide a high quality user and advertiser experience.

In return Google provides extra support, training, and sales tools. A business can also earn bonuses for performance.

  • I wonder if that means they are going to have their own stand-alone front end system — or if it’s just going to be a co-branded adwords system.

  • I’m very vexed trying to find some online shops in my city with the help of search engines, so what i should say about small local business? I must forget about that, cause even if companies have sites they don’t know everything about SEO and when you are searching for them it’s just waste of time, no more.

  • I think this resellers will help only offline businesses.

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  • That’s a nice program and something I’d love to get involved in … just need the 500 customers!

    It’s no surprise that small businesses don’t spend so much online – it still seems like a lot of people aren’t aware of the benefits.

  • Just a correction, but the study this data is from is a Nielsen//NetRatings and WebVisible study. A copy of the study can be requested by going here:

  • as far as i can tell they are not a qualified reseller. they have copied and pasted the image which should be a link to their home page. sooooo basically they are trying to give the appearance of being legit when in fact they are a scam

  • @Rick
    Actually they are official: They should link to it on their home page so people can easily verify it.

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