According to a Nielsen survey, 74% of people said they use search engines to find local business. Yet, only 3% of local marketing budgets are spent online. When it comes to paid search, it’s somewhat easy to start, but difficult to manage. If you don’t manage it well, your turning on the faucet and letting money run out.
“Most small businesses have not yet adopted online advertising since it requires specific tools, skills and more time than a busy small business owner is willing to spend,” said Yodle CEO Court Cunningham.
Yodle is headquartered in New York, NY. The local search marketing business is surging. Yodle reports a 500%+ revenue growth in the first quarter 2007 vs. first quarter 2008.
- Employ a direct sales force that sells to local businesses.
- Have existing relationships with at least five hundred customers.
- Demonstrate experience servicing and supporting local businesses.
- Share Google’s desire to provide a high quality user and advertiser experience.
In return Google provides extra support, training, and sales tools. A business can also earn bonuses for performance.