You Will Embrace Mobile Advertising! Resistance to Google is Futile
Thursday, April 24th, 2008;
-- Andy Beal |
Google must have a lot more confidence in the growth of mobile marketing than I do because it has just launched some new mobile image ads.
According to the Google Mobile Blog…
For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page. For publishers, mobile image ads provide added flexibility. They can now choose to show text ads, image ads, or a mix of both and Google will dynamically return the ad that we expect will perform best at the time the ad is shown. Publishers who are already using AdSense for mobile content just need to update their AdSense code to start displaying mobile ads on their site.
Here are some examples ad sizes:
And you can watch this thrilling Google video demo of how to set-up the ads and how they’ll look on a display.
Have you had any success with mobile advertising? Are you salivating at the chance to test this out? Drop me a note below.
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Category: Google, Local/Mobile
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April 24th, 2008 at 7:33 pm
Andy I do believe mobile is next but there is still a learning gap for mobile users to understand search from a mobile perspective. Wow that’s alot of “mobile”! Anyway, at our first SEMPO Emerging Technologies Committee, mobile search was the buzz word and Rachel Pasqua of iCrossing, had some interesting numbers on how many mobile users are now searching.
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April 25th, 2008 at 9:27 pm
It may not be the best thing to admit, but I don’t have a lot of interest in mobile ads, at least not yet. I tend to dwell more in niche markets, and the volume’s just not there yet.